Jobs @ Career Consulting Limited
Return to career-consulting-limited.com
People |
|
|
 |
Blogging for Candidates 101: Nuts and Bolts
A "blog" is simply an internet (web) log. Blogs are created for personal or professional use. They may promote a product or service, or merely serve as a personal online journal. There are currently just over four million blogs today, with a new blog born every seven seconds. The problem of cocooning candidates Today, we work and live in an era of heightened cynicism and secrecy. Isn't it much harder than it used to be to call into a company and attempt to speak with a candidate by telephone? Central voice mail systems have grown more sophisticated and guarded. And even when recruiters are able to finally speak with an actual live person, it's often a reluctant administrative assistant or receptionist. Finally, if you are fortunate enough to be transferred to your candidate, more often than not you are greeted with that person's individual voice mail recording. It has become de facto practice by many professionals today to simply leave their "do not disturb" function turned on for most of the work day. Later, they will screen and return external calls at their discretion. To address these changes, in recent years legitimate e-mail and web site marketing was considered a non-threatening (and somewhat successful) way to reach these "cocooning candidates." These are in fact still viable tools, but there costly learning curves associated with them. Some recruiters have gone back to launching traditional direct mail campaigns. However, this can be an expensive and time consuming proposition to undertake with regularity. Success may be mixed until you find just the right combination of style and timing. Moreover, most outreach marketing attempts essentially are competing for a candidate's attention today. Consider this: ? Only 29% of eligible job seekers visit the "Big Three" (Monster.com, Hotjobs.com, CareerBuilder.com) What can blogging do for you? Recruiters (or researchers) who seek candidates for open positions, or to profile candidate requirements for the purpose of building a network pipeline, there are two ways we can use blogs: (1) The first way is to start your own blog and attract top talent to your blog site. This is not an overnight marketing cure-all, and it will require some patience. But cultivating a readership of professionals in your niche field is a highly effective means of reaching candidates who would have never otherwise learned about your career openings. The key to making this work is to learn to attract a specialized readership to your blog, just like a beacon in the night. You don't need millions of readers?Just hundreds of the right readers. (2) The second approach is to search other existing blogs and develop contacts and relationships. This is a perfectly legitimate means of networking, as any internet page is essentially public domain information. Based on posting activity and interactions you initiate, you can easily develop in-roads and find more candidates in less time.Let's talk about both approaches. You want to start your own blog. Now what? How much time do I need to spend on my blog? What do I write about?By their very nature of being near real-time, dynamic logs about life, blogs are frequently published mediums. I publish my blog at least three times per week (sometimes more often if I have more to say).If you are going to take the time to create an effective blog, and develop a regular reading audience, I suggest blogging at least twice every week. How do I decide what to blog about? Who is your audience? What message are you trying to convey? Are you recruiting for new business clients? Looking for joint venture relationships? In need of candidates who are in short supply in your market place? Are you selling products or services, or promoting your company brand? The first step you should take is to decide on what your intended focus will be. If you write about what's wrong with our political system one week, then the following week write about outsourcing IT services to India, then in week three prattle on about how beautiful your home town is in the fall, your readership will not feel a sense of community or predictability about you. This completely defeats the purpose of building trust and credibility! You would be better off making cold calls if you continue on this path. One of my blogs (The Hiring Insider, www.hiringinsider.com) shares tips and tools to help line managers, corporate recruiters, human resource professionals, etc. learn to make better hires faster (or so I hope). Week in and week out, I try to maintain a specific, consistent thread of helpful information that builds upon previous week's blog entries. However, a new reader should be able to jump in without any trouble at any time, so remember this as you plan your writing agenda. My other blog (http://jobsblog.blogspot.com) provides tips to job seekers in the life sciences field who are confused about who to trust in the pharmaceutical job market, and what practices to engage in and avoid in order to land the best possible job for their skill set.As you craft your blog entries, constantly think about who, what, why, where and how. Be sure to ask yourself where you are headed over time with your blog topics. Try to stay theme-related. How do I choose a service to blog on? There are many services available. For beginners, I recommend using blogger.com (Pyra labs). Google acquired blogger.com in February of 2004 (http://weblog.siliconvalley.com/column/dangillmor/archives/000802.shtml) and is really enhancing its features. It's also FREE. Yep, you can register for an account in less than ten minutes and be up and blogging. Other great tools include Typepad (http://www.typepad.com/) and Movable Type (http://www.movabletype.org/). Again, the most important ingredients are publishing good content, and establishing and maintaining a base audience. However, you aren't done yet. Now that you've come this far, you need to promote your blog and get yourself out of the starting gate.Begin by submitting your blog to the blog search engines. There are several hundred of these, and they are growing by the day. It is somewhat arbitrary which ones you choose to register with. However, at a minimum, I recommend that you register your site with at least the following: www.technorati.com What if I don't want my own blog? If you decide instead that you want to search other blogs to source candidates, you can do any or all of these three steps:First, search for blogs based on what skill sets you are seeking (Oracle blogs, copywriting blogs, programmer blogs). Secondly, read the blog entries and see who is posting comments. Third, most bloggers have "blog-rolls" on either the left or ride side of the page. These cite other blogs that they like, and are usually related to the subject matter on their own blog. Resourceful recruiters will take advantage of these links and research them as well. You will also find blogs they may like or recommend which are unrelated. While I generally post relevant blogs, I also try to have a little fun. After all, recruiting is challenging work?Why not take a break and see what Dave Barry is up to? http://weblog.herald.com/column/davebarry/ © Lucia Apollo Shaw, HireWorks, Inc. 2004HireWorks, Inc. helps small to midsize organizations in the life sciences recruit and retain top talent. http://www.hire-works.com Visit our blog at http://www.hiringinsider.com
MORE RESOURCES: Employment opportunities Department of Taxation and Finance Careers and Jobs at CRS Catholic Relief Services Jobs and careers | Veterans Affairs Veterans Affairs Your career level Continental Governor Newsom releases new framework to create high-paying career pathways with and without four-year degrees Office of Governor Gavin Newsom Looking for work? These industries are expected to see major growth in Tennessee - Commercial Appeal Careers UNCO News Central Jobs- Legacy Energy.gov California nixes degree requirements for 30K state jobs Higher Ed Dive US Department of Labor announces latest actions to secure sustainability of Job Corps program US Department of Labor Careers | Career Opportunities West Virginia University Jobs, inflation, and the Fed: How they're all related Yahoo Finance Working for ICE U.S. Immigration and Customs Enforcement Newsroom Careers at TWU Texas Woman's University Jobs City of Rochester (.gov) Calif. Master Plan for Education Includes Digital 'Career Passport' Government Technology Careers | Home USDA.gov Careers with the City of Palo Alto City of Palo Alto US Department of Labor awards $99.3M in grants to support training, job services to prepare young people to succeed in high-demand careers US Department of Labor Employment | Department of Corrections Governor Tom Wolf Jobs and Training at FDA FDA.gov Start your career journey with Illinois, a top leader in research, teaching, and public engagement University of Illinois Urbana-Champaign Draw your own chart game: how well do you know the jobs market? Financial Times Careers at Willamette Willamette University Jobs at Liberty University Liberty News Aligning workforce development with changing industry needs World Economic Forum Career Opportunities UMHB Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers at Union | Human Resources Union College Careers Washington State University Healthcare Jobs at Novant Health | Novant Health Novant Health Nursing jobs VA.gov Home | Veterans Affairs Work At Chess.com Chess.com Work at DHS: Career Opportunities Wisconsin Department of Health Services Our People: Associate Experiences and Paths to Opportunity Walmart Corporate Careers at Prairie View A&M University Prairie View A&M University Work for Us (U.S. National Park Service) National Park Service US added a strong 227,000 jobs in November in bounce-back from October slowdown The Associated Press UF Health Careers UF Health - University of Florida Health Careers with Lexington Police Department City of Lexington, Kentucky (.gov) Working at Siemens Energy: Careers & Job Opportunities Siemens Energy Job Opportunities Bellevue School District Careers Medline Careers S&P Global Internship Opportunities | BCG Boston Consulting Group India's job market projected to grow 9% in 2025 The Economic Times Student Resources American Physical Society Mayor Adams Launches Multi-Pronged Effort to Connect More New Yorkers to Jobs and Training, Reduce B nyc.gov Careers at Jacobs Jacobs Careers at Air Liquide Air Liquide Jobs report on eve of election will be among the most muddled in years The Associated Press Job vacancies at the EUDA European Union Students and graduates JPMorgan Chase Constellation to Launch Crane Clean Energy Center, Restoring Jobs and Carbon-Free Power to The Grid Constellation Energy Careers Freedom of the Press Foundation Tourism to see 61 lakh new jobs in 10 years Deccan Herald US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Highest-Paying Engineering Careers in 2024 University of North Dakota How To Use AI To Find A Job Forbes Mental health at work World Health Organization Careers Gwinnett County Public Schools Current opportunities Turner & Townsend Statement by Acting Secretary of Labor Su on January jobs report US Department of Labor Careers City of Norfolk (.gov) JobFeed NSW Department of Education Careers at King County King County ANU council members say Bell’s second job was never mentioned The Australian Financial Review KCMO Career Center | CITY OF KANSAS CITY | OFFICIAL WEBSITE City of Kansas City (.gov) Apply for a Job - The City of Vancouver, WA Careers City of Somerville Careers Penn State University IT sector to witness 15-20% growth in job opportunities in 2025: Report Business Standard Careers UTSA Today Careers City of Fort Worth Employment University of South Carolina Careers @ UO University of Oregon ADM Job Openings Unlocking Nature. Enriching Life. | ADM Careers at the ICR The Institute of Cancer Research Career Opportunities University of Houston Careers at Florida State | Office of Human Resources Florida State University Jobs | DCU People Dublin City University UH Careers University of Houston Career Services Wake Tech Newsroom |
|
|
|
RELATED ARTICLES
Conduct An Informational Interview Informational interviews are designed to get as much information as you can about the industry and career you're seeking a job in from people who are already in that career.Many job seekers don't conduct informational interviews because the purpose of this type of interview is NOT to ask for a job. 17 Surefire Ways to Annoy Potential Employers Despite the President's encouraging words, the job market is still in sorry shape. There are more job seekers than job openings, so do NOT make things harder on yourself by doing any of the things on this list! Never, ever do these!Apply for jobs you are not qualified for. Writing Powerful Resumes - 10 Golden Rules Your resume is your sales letter. It may not get you the job. Dynamic Interviewing Practices The pre-hiring process can be a challenge. If you're reading this article, you are finished with the pre-hiring process and are looking for tips that will guide you through the interview. Searching for Jobs Online Searching for jobs online is easier than ever, but also more confusing than ever. Any Internet user doing a job search online will find that they can choose from hundreds of national employment listing web sites and the numbers can often be staggering. 5 Proven Steps To Easily Master The Art Of The Interview And Get The Bartending Job Of Your Dreams! Your mouth is dry, your palms are sweaty, your heart is beating so fast it feels like it is going to pop out of your chest!Sound familiar?For most people, interviews are uncomfortable. The mere thought of them causes anxiety and nervousness. Telecommuting Resumes Your resume needs to outline your skills and experience, as most know. What some may not know is that employers want to know what you'll bring to the table. Six of the Best for a Winning Resume 1. Be CompleteMake sure that your resume includes EVERYTHING your prospective employer would need to know to be able to offer you an interview. What To Do When A Co-Worker Turns Nasty A friend of mine laments that work would be great if only there were no other people there! No matter where we work, we will work with others. Often, those relationships are cordial if not friendly, but there can be challenges. When the Teacher Becomes the Student A relationship expert once said that during an argument, there's usually three sides to every story: his side, her side, and of course, the truth.This is something we must definitely keep in mind as teachers. Do You Work to Live or Live to Work? Let's be realistic here - hands up all of you who bounce out of bed every single morning, raring to get to work and enjoying yourself every minute of the day?If you didn't put your hand up (even metaphorically), you're not alone. There have been so many articles published recently about working statistics in the UK - that Brits work the longest hours in the EU, that we have higher risks of heart disease than our continental friends due to stress and poor diet, there has been a rise in people "downshifting" and moving to the country to raise chickens and weave baskets. Jobseekers! Look For Smoke, Not Fire "If you always do what you've always done, you will always get what you've always received," said some wise person. This is certainly true when it comes to job-hunting, especially during a "sucky" economy. Global Economy Creates Need For International Business Pros The increasing globalization of business has created a demand for MBA graduates with a specialization in the international management of business. Many institutions, including several accredited universities, offer the opportunity to earn an international MBA online. Overcoming the 7 Roadblocks Women with Families Face Making Career Changes Family is the driving force of our lives. You need family to support you and in most homes you need money to support your family. Job Interviews -- The Four Worst Objections You'll Face and How to Deal with Them Dealing with tough questions and objections is an essential part of job interviews. Here are four common ones that derail many candidates. Seven Deadly Types of Job Recruiters Collect them all!Over the course of six months in my pursuit of a new job, I have talked to recruiters on a daily basis. I have communicated with or have been contacted by at least 100 recruiters. Big Job Sites Vs The Small Ones There is much to say about posting resumes on the big job sites online. There are many positives and also negatives to doing this as well. Old Hiring Foxes vs. The Hedgehogs You are about to compete for the best people again. The recovery is happening. When and How to Say I Just Cant Do It! We naturally hesitate to tell our boss when we can't do something or are feeling overwhelmed in our job. Bosses don't want to hear that, right? Well, it depends. A Look At Some Out of the Ordinary Jobs What do you want to be when you grow up? Chances are if you ask that question in any third grade class, your answers will include at least one fireman, one policeman, one cowboy and an assortment of other jobs that are glamorized on television and books.But there are far more jobs than those that make good reading and television.
|
|
|
| © Career Consulting Limited.com 2011
|