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Job Interviews and The Secret of Selling Yourself
A very effective and persuasive tactic when selling something is to promote its benefits as well as its features. Very simply, features are what something has; benefits are what those features do for you. For example, if you're selling your used Oldsmobile, one of the features you might mention is its large trunk. If you focus only on the feature, you'll say, "This car has a large trunk." (Yawn) But if you promote that feature with its benefit, you could say, "The trunk is huge. You can get three suitcases and your golf bag in there for a trip to Disneyland and still have plenty of room for all the souvenirs you'll want to bring home!" See how that makes a more powerful impression? The potential buyer can visualize how this car with its large trunk can make packing for his next trip much easier. Use the same tactic for each feature of the car, and (Ka-ching!) you have a much quicker sale. When you're preparing your resume or answering questions during an interview, you're selling yourself, so use that same tactic: sell your benefits along with your features! Here's how: Consider these typical "features" a job applicant might mention during an interview: ? 10 Years of Experience ? Ability to Type 90 Words Per Minute ? Strong Organizational Skills ? Dedicated ? Excellent Communicator ? 2004 Administrator of the Year, Acme International Inc. Those are pretty impressive. Now let's see how you can turn those "features" into "benefits:" ? Feature: 10 Years of Experience. Benefits: "I know what to expect in this type of position; I've handled this type of work before; I won't need much training or supervision; I'll hit the ground running and will start producing right away." ? Feature: Ability to Type 90 Words Per Minute. Benefits: "I can get your 10-page reports done in less than an hour; I will speed up your work flow." ? Feature: Strong Organizational Skills. Benefits: "I'll keep track of your schedule so you'll always be on time and have the materials you need; I will be able to quickly retrieve any document; I will prioritize my workload to ensure the most critical projects are don e first; I will save you time; I'll help you make your boss happy." ? Feature: Dedicated. Benefits: "I will support the company's overall mission and do whatever I can to help achieve it; I won't complain about hard work or long hours; I will faithfully do my job to the best of my ability." ? Feature: Excellent Communicator. Benefits: "I will easily be able to give you and your staff the information you and they need, whether in verbal or written form; I will be able to compose much of your correspondence, relieving you of that duty; I will save you time and effort." ? Feature: Administrator of the Year, 2003, Acme International Inc. Benefits: "I'm very good at what I do, and you don't have to take my word for it - here's proof that others have recognized my skill, professionalism, and outstanding contributions." Even more impressive! See how that works? A "feature" is nice. But even better is answering the hiring manager's unspoken question, "So why is that important?" You do that by selling your "benefits." Make a list of your own features and their corresponding benefits. Learn to promote these benefits to your potential employer. Do this in your cover letter, your resume, and during your interview to make a powerful impression. You will SELL yourself into a new job! Bonnie Lowe is author of the popular Job Interview Success System and free information-packed ezine, "Career-Life Times." Find those and other powerful career-building resources and tips at her website: http://www.best-interview-strategies.com.
MORE RESOURCES: Report: community college students need more career guidance Inside Higher Ed Will Artificial Intelligence Steal My Job? | On Careers | U.S. News U.S News & World Report Money The energy transition’s effects on jobs MIT Technology Review Careers - Human Resources Kennesaw State University Workers eager to fill 3,000 Las Vegas jobs to build Brightline Fox 5 Las Vegas Jobs and Training at FDA FDA.gov Careers at TWU | The Office of Human Resources | TWU Texas Woman's University Careers Fred Hutchinson Cancer Center Tesla mass layoffs impact Bay Area, with over 2,750 jobs lost San Francisco Chronicle Careers Micron Careers at FEMA FEMA Find a Job Samaritan Health Services Careers | Job Opportunities MaineHealth Careers at Bucknell Bucknell University Industry sells workers on ag jobs The Western Producer Career Paths FEMA Job Search Results - Careers at UnitedHealth Group UnitedHealth Group My career race is in the home stretch, here's what I know Financial Times Green careers report: Understanding green jobs and their increasing demand The Economic Times 5 Hot Jobs for MBA Graduates | Best Graduate Schools | U.S. News U.S. News & World Report Employment USC Upstate Veterans and transitioning military | VA Careers VA.gov Home | Veterans Affairs Data indicates a strong job market but some employment seekers — even those with a Ph.D. — say they struggle Yahoo Finance What Researchers Discovered When They Sent 80000 Fake Résumés to U.S. Jobs The New York Times Careers Smith College Grécourt Gate Careers Opportunities: Join our Team National MS Society Careers at NATO NATO HQ Apply for a Job The City of Vancouver, WA The Best Jobs in America in 2024 | Careers | U.S. News U.S News & World Report Money Despite lagging performance, California expected to avoid recession Los Angeles Times Chesapeake Public Schools Employment Opportunities Chesapeake Public Schools Careers at USI University of Southern Indiana Job openings with the City of Berkeley | City of Berkeley The City of Berkeley Careers Medline Newsroom Work for Us (U.S National Park Service Careers The Ocean Cleanup Careers at Air Liquide Air Liquide Another month of robust US job growth points to continued economic strength The Associated Press Careers | US Forest Service USDA Forest Service Lawsuit claims Sheetz denied employment to class of job applicants because of their race WPXI Pittsburgh Careers in mental health services : Career Outlook: U.S Bureau of Labor Statistics Careers Technip Energies Work With Us - Sequoia & Kings Canyon National Parks (U.S National Park Service How many jobs are available in technology in the US? Computerworld Early careers UBS AI Will Transform the Global Economy. Let's Make Sure It Benefits Humanity. International Monetary Fund Ingalls Shipbuilding Careers newshii.com Careers CPKC Work Here UnitedHealth Group CoinGecko Careers: Careers at CoinGecko CoinGecko Careers at Christie's Christie's Careers with Impact IFC Press Releases Early Careers | Mondelēz International, Inc. Mondelez International 30 high-paying and fast-growing jobs in the US Business Insider Best job site of 2024 TechRadar Education and Development WellSpan Health The Challenges of Retiring from a High-Powered Job HBR.org Daily Career Center | Career Services Clarkson University News In-Demand Jobs for Seniors | Retirement | U.S. News U.S News & World Report Money Opinion | The A.I. Economy Will Make Jobs More Human The New York Times Jumping into the workplace for the first time TotalEnergies.com John Lewis publishes job interview questions to aid preparation Personnel Today Jobs home Mitie Career Services Wake Tech Newsroom Upgraded National Career Service portal to give job market a fillip Business Standard Find a Role Bain & Company Exploring green careers The Star Online Careers at UNHCR UNHCR Jobs Energy.gov Employment Opportunities City of Windsor Careers City of Somerville Employment Opportunities Unity Health Toronto Careers | City of Norfolk, Virginia - Official Website City of Norfolk (.gov) |
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