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Career Success Through Self-Marketing
Marketing shouldn't be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills. What is self-marketing? Basically, self-marketing is communicating your benefits to potential or current employers. Think of yourself as a "product" and explain to employers what differentiates you from other "products." Why is self-marketing important? Landing a job or improving your current position requires effectively selling your skills, abilities, and knowledge to employers. How do you market yourself? Self-marketing can be accomplished through networking, resumes, interviews, and salary negotiation. Reports estimate that as many as 85% of jobs aren't advertised. Networking is one way to get at the "hidden job market" - those unadvertised jobs. Tell everyone you know that you are looking for a job. They just may know of someone who is hiring. Develop a contact list including: family, friends, friends of friends, acquaintances, co-workers, former co-workers, neighbors, doctors, dentists, and lawyers. If you live in a large city, chances are you can find a job search support/networking group to attend. Remember, more contacts equals more job opportunities. Resumes are often your first contact with an employer. Your resume should highlight your skills for the job you want, not the jobs you've held. If you present yourself well on paper, you will have an opportunity for a face-to-face meeting with an employer. Interviewing is your chance to really sell yourself. The interviewer is trying to determine if you're a good fit for the position and the company. Practice commonly asked questions. Be prepared with success stories that emphasize when you've effectively used your skills, abilities, and knowledge, leading to exceptional results. Don't forget to send a thank you note after the interview. The thank you letter lets you express appreciation for the interview and strengthens your candidacy. It allows you to reemphasize your strongest qualifications, restate your interest in the position, and provide additional information not previously given. Salary negotiation is a useful tool to ensure you are paid what you're worth and what the market supports. Negotiations can be conducted with your current or potential employer. In either situation, be prepared to talk about what credentials, skills, and accomplishments justify your requested salary. Besides money, other things that you can negotiate are: flex-time, extra vacation days, tuition reimbursement, and hiring bonuses. Joan Runnheim, M.S., founder of Pathways Career Success Strategies [http://www.pathwayscareer.com]in Hudson, WI, is a career consultant who helps individuals reach their career goals by developing an effective career development plan or job search strategy. As a career advisor for Monster.com,[http://forums.monster.com/forum.asp?forum=3560] Joan has been able to reach out to millions of people with her career-related articles and advice. For more information call 715-549-6432. Email: joan@pathwayscareer.com
MORE RESOURCES: Careers at Givaudan Givaudan Meet Native American Veterans where they live with a VA career VA.gov Home | Veterans Affairs Careers | Career Opportunities West Virginia University I moved to Alaska after college for a job. I lost all my friends because I put my career first. Business Insider Jobs City of Rochester (.gov) Careers at TWU Texas Woman's University 15 Companies Offering Health Insurance to Part-Time Workers U.S News & World Report Money Careers at FEMA FEMA Physicians are the nation’s top earners – a slideshow Medical Economics Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News City of Tampa Careers City of Tampa Job Seekers University of Illinois Urbana-Champaign Healthcare Jobs at Novant Health | Novant Health Novant Health Nursing jobs VA.gov Home | Veterans Affairs Career Opportunities UMHB Statement by Acting Secretary of Labor Julie Su on October jobs report US Department of Labor Careers at Union | Human Resources Union College Careers Washington State University Recruiters urge candidates to use AI to apply for jobs Financial Times US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Working for ICE U.S. Immigration and Customs Enforcement Newsroom October 2024 jobs report: How two major hurricanes, labor strike might affect the numbers - NBC News UF Health Careers UF Health - University of Florida Health Work for Us (U.S. National Park Service) National Park Service Careers at Prairie View A&M University Prairie View A&M University Job Search Results UnitedHealth Group UN COMMON CAREERS VCU Health Work With Us National Oceanic and Atmospheric Administration Career Opportunities Gilead Sciences Careers Medline Reservists (On-Call) FEMA Jobs and internships Bureau of Transportation Statistics Job Opportunities Bellevue School District How to Apply FEMA Careers Micron Careers at Discovery Education Discovery Education Jobs report on eve of election will be among the most muddled in years The Associated Press Careers KPMG Join our team FHI 360 Internship Opportunities | Careers Boston Consulting Group What Trump's election victory means for job seekers Business Insider Careers at Jacobs Jacobs Careers in A&O Shearman Work At Chess.com Chess.com Students and graduates JPMorgan Chase Career Paths FEMA Careers at Balfour Beatty Balfour Beatty Highest-Paying Engineering Careers in 2024 University of North Dakota The secret to career success may well be off to the side The Economist The 16 Best Jobs for Creative & Restless ADHD Brains ADDitude magazine Mental health at work World Health Organization The 10 jobs that landed the biggest pay rises in financial year 2024 The Australian Financial Review Benefits for the whole you Accenture Why Employees Quit HBR.org Daily JobFeed NSW Department of Education Two unis walking the career path alongside graduates The Australian Financial Review How to realize the potential of rising digital jobs World Economic Forum Careers Turner & Townsend Current opportunities Turner & Townsend AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. International Monetary Fund Careers City of Norfolk (.gov) 9 Trends That Will Shape Work in 2024 and Beyond HBR.org Daily 8 global issues shaping and driving job creation World Economic Forum Jobs Energy.gov Careers at King County King County More and more jobs can be done from anywhere. What does that mean for workers? World Economic Forum > Careers > Job-listings National Reconnaissance Office Employment Opportunities Unity Health Toronto Jobs Dublin City University Careers City of Somerville Careers UTSA Today Careers at USI University of Southern Indiana Careers with the City of London City of London, Ontario |
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