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Career Success Through Self-Marketing
Marketing shouldn't be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills. What is self-marketing? Basically, self-marketing is communicating your benefits to potential or current employers. Think of yourself as a "product" and explain to employers what differentiates you from other "products." Why is self-marketing important? Landing a job or improving your current position requires effectively selling your skills, abilities, and knowledge to employers. How do you market yourself? Self-marketing can be accomplished through networking, resumes, interviews, and salary negotiation. Reports estimate that as many as 85% of jobs aren't advertised. Networking is one way to get at the "hidden job market" - those unadvertised jobs. Tell everyone you know that you are looking for a job. They just may know of someone who is hiring. Develop a contact list including: family, friends, friends of friends, acquaintances, co-workers, former co-workers, neighbors, doctors, dentists, and lawyers. If you live in a large city, chances are you can find a job search support/networking group to attend. Remember, more contacts equals more job opportunities. Resumes are often your first contact with an employer. Your resume should highlight your skills for the job you want, not the jobs you've held. If you present yourself well on paper, you will have an opportunity for a face-to-face meeting with an employer. Interviewing is your chance to really sell yourself. The interviewer is trying to determine if you're a good fit for the position and the company. Practice commonly asked questions. Be prepared with success stories that emphasize when you've effectively used your skills, abilities, and knowledge, leading to exceptional results. Don't forget to send a thank you note after the interview. The thank you letter lets you express appreciation for the interview and strengthens your candidacy. It allows you to reemphasize your strongest qualifications, restate your interest in the position, and provide additional information not previously given. Salary negotiation is a useful tool to ensure you are paid what you're worth and what the market supports. Negotiations can be conducted with your current or potential employer. In either situation, be prepared to talk about what credentials, skills, and accomplishments justify your requested salary. Besides money, other things that you can negotiate are: flex-time, extra vacation days, tuition reimbursement, and hiring bonuses. Joan Runnheim, M.S., founder of Pathways Career Success Strategies [http://www.pathwayscareer.com]in Hudson, WI, is a career consultant who helps individuals reach their career goals by developing an effective career development plan or job search strategy. As a career advisor for Monster.com,[http://forums.monster.com/forum.asp?forum=3560] Joan has been able to reach out to millions of people with her career-related articles and advice. For more information call 715-549-6432. Email: joan@pathwayscareer.com
MORE RESOURCES: Careers and Jobs at CRS Catholic Relief Services Your career level Continental Governor Newsom releases new framework to create high-paying career pathways with and without four-year degrees Office of Governor Gavin Newsom Looking for work? These industries are expected to see major growth in Tennessee - Commercial Appeal Careers UNCO News Central Jobs- Legacy Energy.gov California nixes degree requirements for 30K state jobs Higher Ed Dive US Department of Labor announces latest actions to secure sustainability of Job Corps program US Department of Labor Careers | Career Opportunities West Virginia University Jobs, inflation, and the Fed: How they're all related Yahoo Finance Working for ICE U.S. Immigration and Customs Enforcement Newsroom Careers at TWU Texas Woman's University Jobs City of Rochester (.gov) Calif. Master Plan for Education Includes Digital 'Career Passport' Government Technology Careers | Home USDA.gov US Department of Labor awards $99.3M in grants to support training, job services to prepare young people to succeed in high-demand careers US Department of Labor Employment | Department of Corrections Governor Tom Wolf Jobs and Training at FDA FDA.gov Start your career journey with Illinois, a top leader in research, teaching, and public engagement University of Illinois Urbana-Champaign Draw your own chart game: how well do you know the jobs market? Financial Times Jobs at Liberty University Liberty News Aligning workforce development with changing industry needs World Economic Forum Career Opportunities UMHB Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers BASF Careers at Union | Human Resources Union College Careers Washington State University Healthcare Jobs at Novant Health | Novant Health Novant Health Nursing jobs VA.gov Home | Veterans Affairs Work At Chess.com Chess.com Our People: Associate Experiences and Paths to Opportunity Walmart Corporate Careers at Prairie View A&M University Prairie View A&M University Work for Us (U.S. National Park Service) National Park Service US added a strong 227,000 jobs in November in bounce-back from October slowdown The Associated Press UF Health Careers UF Health - University of Florida Health Careers with Lexington Police Department City of Lexington, Kentucky (.gov) Working at Siemens Energy: Careers & Job Opportunities Siemens Energy Job Opportunities Bellevue School District Careers Medline Careers S&P Global Careers KPMG Internship Opportunities | BCG Boston Consulting Group India's job market projected to grow 9% in 2025 The Economic Times Careers at Jacobs Jacobs Jobs report on eve of election will be among the most muddled in years The Associated Press Job vacancies at the EUDA European Union Students and graduates JPMorgan Chase Constellation to Launch Crane Clean Energy Center, Restoring Jobs and Carbon-Free Power to The Grid Constellation Energy Tourism to see 61 lakh new jobs in 10 years Deccan Herald US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Highest-Paying Engineering Careers in 2024 University of North Dakota How To Use AI To Find A Job Forbes Job Openings Continue to Fall as the Labor Market Slows | Economy | U.S. News U.S. News & World Report 80+ Psychology-Related Careers to Consider Verywell Mind 10 Things They Don't Tell You About Your First Job U.S News & World Report Money Mental health at work World Health Organization Careers Gwinnett County Public Schools 5 Hot Jobs for MBA Graduates | Best Graduate Schools | U.S. News U.S. News & World Report Current opportunities Turner & Townsend JobFeed NSW Department of Education Careers City of Norfolk (.gov) Careers at King County King County ANU council members say Bell’s second job was never mentioned The Australian Financial Review Apply for a Job - The City of Vancouver, WA KCMO Career Center | CITY OF KANSAS CITY | OFFICIAL WEBSITE City of Kansas City (.gov) Careers City of Somerville IT sector to witness 15-20% growth in job opportunities in 2025: Report Business Standard Careers Penn State University Careers UTSA Today Careers City of Fort Worth Employment University of South Carolina Careers @ UO University of Oregon Careers at the ICR The Institute of Cancer Research ADM Job Openings Unlocking Nature. Enriching Life. | ADM Career Opportunities University of Houston Career Services Wake Tech Newsroom Current Job Postings City of Windsor Careers at Florida State | Office of Human Resources Florida State University UH Careers University of Houston Careers at UHD UHD |
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