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Career Success Through Self-Marketing
Marketing shouldn't be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills. What is self-marketing? Basically, self-marketing is communicating your benefits to potential or current employers. Think of yourself as a "product" and explain to employers what differentiates you from other "products." Why is self-marketing important? Landing a job or improving your current position requires effectively selling your skills, abilities, and knowledge to employers. How do you market yourself? Self-marketing can be accomplished through networking, resumes, interviews, and salary negotiation. Reports estimate that as many as 85% of jobs aren't advertised. Networking is one way to get at the "hidden job market" - those unadvertised jobs. Tell everyone you know that you are looking for a job. They just may know of someone who is hiring. Develop a contact list including: family, friends, friends of friends, acquaintances, co-workers, former co-workers, neighbors, doctors, dentists, and lawyers. If you live in a large city, chances are you can find a job search support/networking group to attend. Remember, more contacts equals more job opportunities. Resumes are often your first contact with an employer. Your resume should highlight your skills for the job you want, not the jobs you've held. If you present yourself well on paper, you will have an opportunity for a face-to-face meeting with an employer. Interviewing is your chance to really sell yourself. The interviewer is trying to determine if you're a good fit for the position and the company. Practice commonly asked questions. Be prepared with success stories that emphasize when you've effectively used your skills, abilities, and knowledge, leading to exceptional results. Don't forget to send a thank you note after the interview. The thank you letter lets you express appreciation for the interview and strengthens your candidacy. It allows you to reemphasize your strongest qualifications, restate your interest in the position, and provide additional information not previously given. Salary negotiation is a useful tool to ensure you are paid what you're worth and what the market supports. Negotiations can be conducted with your current or potential employer. In either situation, be prepared to talk about what credentials, skills, and accomplishments justify your requested salary. Besides money, other things that you can negotiate are: flex-time, extra vacation days, tuition reimbursement, and hiring bonuses. Joan Runnheim, M.S., founder of Pathways Career Success Strategies [http://www.pathwayscareer.com]in Hudson, WI, is a career consultant who helps individuals reach their career goals by developing an effective career development plan or job search strategy. As a career advisor for Monster.com,[http://forums.monster.com/forum.asp?forum=3560] Joan has been able to reach out to millions of people with her career-related articles and advice. For more information call 715-549-6432. Email: joan@pathwayscareer.com
MORE RESOURCES: Work At Chess.com Chess.com Report: community college students need more career guidance Inside Higher Ed Careers - Human Resources Kennesaw State University Will Artificial Intelligence Steal My Job? | On Careers | U.S. News U.S News & World Report Money Jobs and Training at FDA FDA.gov Careers Boys & Girls Clubs of America Workers eager to fill 3,000 Las Vegas jobs to build Brightline Fox 5 Las Vegas Careers at TWU | The Office of Human Resources | TWU Texas Woman's University Careers Fred Hutchinson Cancer Center Careers Micron Tesla mass layoffs impact Bay Area, with over 2,750 jobs lost San Francisco Chronicle Careers at FEMA FEMA Find a Job Samaritan Health Services Careers | Job Opportunities | MaineHealth MaineHealth Careers at Bucknell Bucknell University Curry College launches job guarantee program Inside Higher Ed Career Paths FEMA Job Search Results - Careers at UnitedHealth Group UnitedHealth Group Industry sells workers on ag jobs The Western Producer My career race is in the home stretch, here's what I know Financial Times Employment USC Upstate Green careers report: Understanding green jobs and their increasing demand The Economic Times Veterans and transitioning military | VA Careers VA.gov Home | Veterans Affairs Data indicates a strong job market but some employment seekers — even those with a Ph.D. — say they struggle Yahoo Finance Careers Smith College Grécourt Gate What Researchers Discovered When They Sent 80000 Fake Résumés to U.S. Jobs The New York Times Careers at NATO NATO HQ Apply for a Job The City of Vancouver, WA The Best Jobs in America in 2024 | Careers | U.S. News U.S News & World Report Money Despite lagging performance, California expected to avoid recession Los Angeles Times Careers at NADA | NADA NADA Blog Chesapeake Public Schools Employment Opportunities Chesapeake Public Schools Careers at USI University of Southern Indiana Careers Medline Newsroom Work for Us (U.S National Park Service Careers The Ocean Cleanup Careers at Air Liquide Air Liquide Careers | US Forest Service USDA Forest Service Careers in mental health services : Career Outlook: U.S Bureau of Labor Statistics Lawsuit claims Sheetz denied employment to class of job applicants because of their race WPXI Pittsburgh Careers Technip Energies Early careers UBS AI Will Transform the Global Economy. Let's Make Sure It Benefits Humanity. International Monetary Fund Careers CPKC Work Here UnitedHealth Group CoinGecko Careers: Careers at CoinGecko CoinGecko Careers with Impact IFC Press Releases It's Time to Rethink Traditional Career Trajectories HBR.org Daily Which US workers are exposed to AI in their jobs? Pew Research Center What We Offer UnitedHealth Group Best job site of 2024 TechRadar Education and Development WellSpan Health Career Symposium National Institute of Environmental Health Sciences The Challenges of Retiring from a High-Powered Job HBR.org Daily Opinion | The A.I. Economy Will Make Jobs More Human The New York Times In-Demand Jobs for Seniors | Retirement | U.S. News U.S News & World Report Money US economy likely generated 200,000 new jobs in July The Associated Press Explore and find your profession TotalEnergies.com John Lewis publishes job interview questions to aid preparation Personnel Today 40 Best Travel Jobs To Make Money Traveling (They Really Exist!) Expert Vagabond Find a Role Bain & Company Careers at UNHCR UNHCR Jobs Energy.gov Upgraded National Career Service portal to give job market a fillip Business Standard Employment Opportunities City of Windsor Careers City of Somerville Careers | City of Norfolk, Virginia - Official Website City of Norfolk (.gov) Jobs at Parks Canada Canada.ca Careers & Employment Pinellas County Employment Opportunities Unity Health Toronto Departments - Human Resources - Job Openings and Descriptions City of Round Rock |
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