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How to Pick the Best Career for You: Part 3
Marketing-with-Intent precisely drives you to your target and with greater speed because you are using the right mode of transportation, an accurate compass and a clear vision of where you're headed. You'll differentiate yourself from your competition by using the right vehicle to uncover the best career for you. Finding a job is easy. Locating a meaningful career is much harder but well worth the sweat. The traditional method of career transitioning moves you out of the driver's seat and into the back seat. Whenever your career marketing campaign is driven by your needs rather than the employer's, you lose control of steering your job search in the right direction. Today's customer-centric marketplace requires companies to selectively position each product properly, target it toward the right market and package it into an effective, memorable branding. You'll need this same laser-beamed approach to pinpoint the right career. It is not a one-shot, random deal. You must market with intent. Marketing is the whole business seen from the point of view of its final result, that is, from the customer's point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued: ?Diligence in tracking outcomes ?Courage to ditch non- or underperforming efforts ?Hands-on creativity to exploit hidden opportunity There is no such thing as "soft sell" or "hard sell." There is only "smart sell" and "stupid sell." If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understands the critical difference between mass marketing and marketing segmentation: ?In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice. ?In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice. Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters' needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being "one of the people." Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you've done. Tunnel vision severely underestimates your career options and income potential. Here are seven tips to ensure you're marketing with intent and the expedition won't be futile: ?Know the job market ?Know your functional and industry options, or employer's needs in these areas ?Recognize your marketing skills, where you are most marketable, and all you have to offer ?Develop a marketing plan of action to generate multiple, simultaneous interviews ?Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work ?Allow time to run a complete job search coherently, independently, and productively ?Gain sufficient exposure (access) to ample numbers of decision-makers Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective: ?Positioning (posture yourself as a problem solver) ?Exposure (detect indications of hiring patterns and necessity for solutions) ?Marketing (create demand for your talents by communicating your benefit) When you identify employer needs through subterranean market research and then develop a personalized solution and communication initiative that aligns with those needs, you'll flawlessly yield a positive outcome. Never drive your job search blindfolded and certainly don't let hindsight be your tour guide. Zoom, Zoom. Marta L. Driesslein, CECC(http://www.interviewing.com) is a senior consultant for R.L. Stevens & Associates Inc., a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients' career transitioning needs.
MORE RESOURCES: Meet Native American Veterans where they live with a VA career VA.gov Home | Veterans Affairs Careers | Career Opportunities West Virginia University Corporate Lowe's I moved to Alaska after college for a job. I lost all my friends because I put my career first. Business Insider Jobs City of Rochester (.gov) 15 Companies Offering Health Insurance to Part-Time Workers U.S News & World Report Money Careers at TWU Texas Woman's University Work at Fairfield Fairfield University Careers at FEMA FEMA Careers at Willamette my.willamette.edu Physicians are the nation’s top earners – a slideshow Medical Economics Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News City of Tampa Careers City of Tampa Careers at VA VA.gov Home | Veterans Affairs Job Seekers University of Illinois Urbana-Champaign Healthcare Jobs at Novant Health | Novant Health Novant Health Careers BASF Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Nursing jobs VA.gov Home | Veterans Affairs Career Opportunities UMHB Jobs at BCA Minnesota Department of Public Safety Statement by Acting Secretary of Labor Julie Su on October jobs report US Department of Labor Careers at Union | Human Resources Union College Careers Washington State University Employment Services American Mathematical Society Recruiters urge candidates to use AI to apply for jobs Financial Times US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Working for ICE U.S. Immigration and Customs Enforcement Newsroom Work at DHS: Career Opportunities Wisconsin Department of Health Services October 2024 jobs report: How two major hurricanes, labor strike might affect the numbers - NBC News UF Health Careers UF Health - University of Florida Health Work for Us (U.S. National Park Service) National Park Service Employment benefits VA.gov Home | Veterans Affairs Careers at Prairie View A&M University Prairie View A&M University Job Search Results UnitedHealth Group UN COMMON CAREERS VCU Health Career Opportunities Gilead Sciences Employment | Department of Corrections Governor Tom Wolf Careers S&P Global Careers Medline Reservists (On-Call) FEMA Job Opportunities Bellevue School District How to Apply FEMA Careers Micron Jobs report on eve of election will be among the most muddled in years The Associated Press Careers at Discovery Education Discovery Education Careers KPMG Join our team FHI 360 Job opportunities with Rail King County Careers The Guggenheim Museums and Foundation Internship Opportunities | Careers Boston Consulting Group What Trump's election victory means for job seekers Business Insider Careers at Jacobs Jacobs Careers in A&O Shearman Students and graduates JPMorgan Chase Work At Chess.com Chess.com Highest-Paying Engineering Careers in 2024 University of North Dakota 80+ Psychology-Related Careers to Consider Verywell Mind 10 Things They Don't Tell You About Your First Job U.S News & World Report Money The Problem With ‘In Demand’ Jobs The Atlantic Mental health at work World Health Organization The 10 jobs that landed the biggest pay rises in financial year 2024 The Australian Financial Review Benefits for the whole you Accenture Jobs and careers | Veterans Affairs Veterans Affairs JobFeed NSW Department of Education Why Employees Quit HBR.org Daily Two unis walking the career path alongside graduates The Australian Financial Review How to realize the potential of rising digital jobs World Economic Forum Current opportunities Turner & Townsend AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. International Monetary Fund Careers City of Norfolk (.gov) 9 Trends That Will Shape Work in 2024 and Beyond HBR.org Daily 8 global issues shaping and driving job creation World Economic Forum Jobs Energy.gov Careers at King County King County |
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