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How to Pick the Best Career for You: Part 3
Marketing-with-Intent precisely drives you to your target and with greater speed because you are using the right mode of transportation, an accurate compass and a clear vision of where you're headed. You'll differentiate yourself from your competition by using the right vehicle to uncover the best career for you. Finding a job is easy. Locating a meaningful career is much harder but well worth the sweat. The traditional method of career transitioning moves you out of the driver's seat and into the back seat. Whenever your career marketing campaign is driven by your needs rather than the employer's, you lose control of steering your job search in the right direction. Today's customer-centric marketplace requires companies to selectively position each product properly, target it toward the right market and package it into an effective, memorable branding. You'll need this same laser-beamed approach to pinpoint the right career. It is not a one-shot, random deal. You must market with intent. Marketing is the whole business seen from the point of view of its final result, that is, from the customer's point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued: ?Diligence in tracking outcomes ?Courage to ditch non- or underperforming efforts ?Hands-on creativity to exploit hidden opportunity There is no such thing as "soft sell" or "hard sell." There is only "smart sell" and "stupid sell." If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understands the critical difference between mass marketing and marketing segmentation: ?In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice. ?In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice. Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters' needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being "one of the people." Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you've done. Tunnel vision severely underestimates your career options and income potential. Here are seven tips to ensure you're marketing with intent and the expedition won't be futile: ?Know the job market ?Know your functional and industry options, or employer's needs in these areas ?Recognize your marketing skills, where you are most marketable, and all you have to offer ?Develop a marketing plan of action to generate multiple, simultaneous interviews ?Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work ?Allow time to run a complete job search coherently, independently, and productively ?Gain sufficient exposure (access) to ample numbers of decision-makers Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective: ?Positioning (posture yourself as a problem solver) ?Exposure (detect indications of hiring patterns and necessity for solutions) ?Marketing (create demand for your talents by communicating your benefit) When you identify employer needs through subterranean market research and then develop a personalized solution and communication initiative that aligns with those needs, you'll flawlessly yield a positive outcome. Never drive your job search blindfolded and certainly don't let hindsight be your tour guide. Zoom, Zoom. Marta L. Driesslein, CECC(http://www.interviewing.com) is a senior consultant for R.L. Stevens & Associates Inc., a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients' career transitioning needs.
MORE RESOURCES: Work At Chess.com Chess.com Report: community college students need more career guidance Inside Higher Ed Careers - Human Resources Kennesaw State University Will Artificial Intelligence Steal My Job? | On Careers | U.S. News U.S News & World Report Money Jobs and Training at FDA FDA.gov Careers Boys & Girls Clubs of America Career Fairs and Major Events - JMU James Madison University Careers at TWU | The Office of Human Resources | TWU Texas Woman's University Careers Fred Hutchinson Cancer Center Workers eager to fill 3,000 Las Vegas jobs to build Brightline Fox 5 Las Vegas Careers Micron Careers at FEMA FEMA Find a Job Samaritan Health Services Tesla mass layoffs impact Bay Area, with over 2,750 jobs lost San Francisco Chronicle Careers | Job Opportunities | MaineHealth MaineHealth Curry College launches job guarantee program Inside Higher Ed Careers at Bucknell Bucknell University Job Search Results - Careers at UnitedHealth Group UnitedHealth Group Career Paths FEMA My career race is in the home stretch, here's what I know Financial Times Industry sells workers on ag jobs The Western Producer Employment USC Upstate Veterans and transitioning military | VA Careers VA.gov Home | Veterans Affairs Green careers report: Understanding green jobs and their increasing demand The Economic Times Data indicates a strong job market but some employment seekers — even those with a Ph.D. — say they struggle Yahoo Finance Careers Smith College Grécourt Gate What Researchers Discovered When They Sent 80000 Fake Résumés to U.S. Jobs The New York Times Careers at NATO NATO HQ Apply for a Job The City of Vancouver, WA The Best Jobs in America in 2024 | Careers | U.S. News U.S News & World Report Money Join our team FHI 360 Despite lagging performance, California expected to avoid recession Los Angeles Times Chesapeake Public Schools Employment Opportunities Chesapeake Public Schools Careers at USI University of Southern Indiana Careers Medline Newsroom Work for Us (U.S National Park Service Careers The Ocean Cleanup Careers at Air Liquide Air Liquide Careers | US Forest Service USDA Forest Service Careers in mental health services : Career Outlook: U.S Bureau of Labor Statistics Careers Technip Energies Lawsuit claims Sheetz denied employment to class of job applicants because of their race WPXI Pittsburgh How many jobs are available in technology in the US? Computerworld Early careers UBS AI Will Transform the Global Economy. Let's Make Sure It Benefits Humanity. International Monetary Fund Careers CPKC Work Here UnitedHealth Group CoinGecko Careers: Careers at CoinGecko CoinGecko The Rise of Global Digital Jobs | World Economic Forum World Economic Forum Careers with Impact IFC Press Releases Early Careers | Mondelēz International, Inc. Mondelez International Tech careers and technology jobs McKinsey 30 high-paying and fast-growing jobs in the US Business Insider Highest-paying jobs in America in 2024, according to U.S. News report Milwaukee Journal Sentinel Best job site of 2024 TechRadar Education and Development WellSpan Health The Challenges of Retiring from a High-Powered Job HBR.org Daily Job openings slide to 8.7 million in October, well below estimate, to lowest level since March 2021 CNBC In-Demand Jobs for Seniors | Retirement | U.S. News U.S News & World Report Money Opinion | The A.I. Economy Will Make Jobs More Human The New York Times How Social Media Could Affect Your Job Business News Daily Jumping into the workplace for the first time TotalEnergies.com Careers in Clinical Psychology Verywell Mind Explore and find your profession TotalEnergies.com John Lewis publishes job interview questions to aid preparation Personnel Today Employment Opportunities Iowa Utilities Board Find a Role Bain & Company Careers at UNHCR UNHCR Jobs Energy.gov Employment Opportunities City of Windsor Careers City of Somerville Upgraded National Career Service portal to give job market a fillip Business Standard |
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