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How to Transform a Boring Note Into A Killer Cover Letter - Part I
The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it to your cover letter, it has the power to transform a regular cover letter into an attention-grabbing "Killer Cover Letter" that'll make your phone ring off the hook. AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process marketers want to take their prospect through in order to make a sale. In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm going to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview). By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go. Attention The first thing you need to do is grab the reader's attention. You must get the reader's attention before he or she can become interested and desirous of your offer to come in for an interview. We're all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader's attention? There are several ways actually. One way is to create an attention-grabbing opening sentence or headline as copywriters call it. Think of it like the headlines in newspapers and magazines. You choose which articles to read by quickly glancing at the headlines, don't you? So why not put an attention-grabbing headline on your cover letter? Most cover letters don't have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the pack and draws attention to your message, wouldn't you agree? Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get Joe's attention? You could start jumping up and down and yelling, "Hey! Over Here!" That might work. A better way would be to yell "Hey Joe! Over Here!" That'd be more likely to catch Joe's attention, wouldn't it? Because he hears his name. Personalization increases response dramatically. Now let's take that thought and apply it to your headline. Adding personalization to your headline is a great idea. Use the recipient's name right there in the headline. It makes the message more personal and increases the chance the message is read. Let's take that one step further. Say you're looking for a job as a nurse and you know the hiring manger's name is Susan. Susan is understaffed and looking for nurses. So give Susan an attention-grabbing headline to open your cover letter. How about this, "Susan, Finally! A Nurse Who Can Do More Than Take A Temperature! But don't stop there. Make it big and bold. Remember, it's a headline. Make sure Susan notices the headline. Grab Susan's attention. How could Susan possibly not notice that headline strategically placed at the top of your cover letter? And you can take that simple concept and apply it to a cover letter to any hiring manager for any job. So work on an attention-grabbing opening sentence and in Part II we'll talk about interest, desire, and action. Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
MORE RESOURCES: Careers at Givaudan Givaudan Meet Native American Veterans where they live with a VA career VA.gov Home | Veterans Affairs Careers | Career Opportunities West Virginia University I moved to Alaska after college for a job. I lost all my friends because I put my career first. Business Insider Jobs City of Rochester (.gov) Careers at TWU Texas Woman's University 15 Companies Offering Health Insurance to Part-Time Workers U.S News & World Report Money Careers at FEMA FEMA Physicians are the nation’s top earners – a slideshow Medical Economics Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News City of Tampa Careers City of Tampa Job Seekers University of Illinois Urbana-Champaign Healthcare Jobs at Novant Health | Novant Health Novant Health Nursing jobs VA.gov Home | Veterans Affairs Career Opportunities UMHB Statement by Acting Secretary of Labor Julie Su on October jobs report US Department of Labor Careers at Union | Human Resources Union College Careers Washington State University Recruiters urge candidates to use AI to apply for jobs Financial Times US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Working for ICE U.S. Immigration and Customs Enforcement Newsroom October 2024 jobs report: How two major hurricanes, labor strike might affect the numbers - NBC News UF Health Careers UF Health - University of Florida Health Work for Us (U.S. National Park Service) National Park Service Careers at Prairie View A&M University Prairie View A&M University Job Search Results UnitedHealth Group UN COMMON CAREERS VCU Health Work With Us National Oceanic and Atmospheric Administration Career Opportunities Gilead Sciences Careers Medline Reservists (On-Call) FEMA Jobs and internships Bureau of Transportation Statistics Job Opportunities Bellevue School District How to Apply FEMA Careers Micron Careers at Discovery Education Discovery Education Jobs report on eve of election will be among the most muddled in years The Associated Press Careers KPMG Join our team FHI 360 Internship Opportunities | Careers Boston Consulting Group What Trump's election victory means for job seekers Business Insider Careers at Jacobs Jacobs Careers in A&O Shearman Work At Chess.com Chess.com Students and graduates JPMorgan Chase Career Paths FEMA Careers at Balfour Beatty Balfour Beatty Highest-Paying Engineering Careers in 2024 University of North Dakota The secret to career success may well be off to the side The Economist The 16 Best Jobs for Creative & Restless ADHD Brains ADDitude magazine Mental health at work World Health Organization The 10 jobs that landed the biggest pay rises in financial year 2024 The Australian Financial Review Benefits for the whole you Accenture Why Employees Quit HBR.org Daily JobFeed NSW Department of Education Two unis walking the career path alongside graduates The Australian Financial Review How to realize the potential of rising digital jobs World Economic Forum Careers Turner & Townsend Current opportunities Turner & Townsend AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. International Monetary Fund Careers City of Norfolk (.gov) 9 Trends That Will Shape Work in 2024 and Beyond HBR.org Daily 8 global issues shaping and driving job creation World Economic Forum Jobs Energy.gov Careers at King County King County More and more jobs can be done from anywhere. What does that mean for workers? World Economic Forum > Careers > Job-listings National Reconnaissance Office Employment Opportunities Unity Health Toronto Jobs Dublin City University Careers City of Somerville Careers UTSA Today Careers at USI University of Southern Indiana Careers with the City of London City of London, Ontario Apply for a Job - The City of Vancouver, WA |
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