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How to Transform a Boring Note Into A Killer Cover Letter - Part I
The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it to your cover letter, it has the power to transform a regular cover letter into an attention-grabbing "Killer Cover Letter" that'll make your phone ring off the hook. AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process marketers want to take their prospect through in order to make a sale. In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm going to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview). By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go. Attention The first thing you need to do is grab the reader's attention. You must get the reader's attention before he or she can become interested and desirous of your offer to come in for an interview. We're all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader's attention? There are several ways actually. One way is to create an attention-grabbing opening sentence or headline as copywriters call it. Think of it like the headlines in newspapers and magazines. You choose which articles to read by quickly glancing at the headlines, don't you? So why not put an attention-grabbing headline on your cover letter? Most cover letters don't have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the pack and draws attention to your message, wouldn't you agree? Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get Joe's attention? You could start jumping up and down and yelling, "Hey! Over Here!" That might work. A better way would be to yell "Hey Joe! Over Here!" That'd be more likely to catch Joe's attention, wouldn't it? Because he hears his name. Personalization increases response dramatically. Now let's take that thought and apply it to your headline. Adding personalization to your headline is a great idea. Use the recipient's name right there in the headline. It makes the message more personal and increases the chance the message is read. Let's take that one step further. Say you're looking for a job as a nurse and you know the hiring manger's name is Susan. Susan is understaffed and looking for nurses. So give Susan an attention-grabbing headline to open your cover letter. How about this, "Susan, Finally! A Nurse Who Can Do More Than Take A Temperature! But don't stop there. Make it big and bold. Remember, it's a headline. Make sure Susan notices the headline. Grab Susan's attention. How could Susan possibly not notice that headline strategically placed at the top of your cover letter? And you can take that simple concept and apply it to a cover letter to any hiring manager for any job. So work on an attention-grabbing opening sentence and in Part II we'll talk about interest, desire, and action. Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
MORE RESOURCES: Careers at Prairie View A&M University Prairie View A&M University National Park Service restores some jobs of fired employees, pledges to hire 7,700 seasonal workers WVTM13 Birmingham Corporate Lowe's 2025 Job Hunting: The Skills That Will Make or Break Your Career and the Fastest Growing Fields Investopedia Careers Baxter Commonwealth Job Fair Governor Tom Wolf Careers at USCIS USCIS Charted: Which Jobs Are Using AI the Most? Visual Capitalist Investigation: Ohio Dept. of Natural Resources lawyer worked second job on state's dime The Columbus Dispatch Careers ontarioca.gov Employment at IEA Illinois Education Association Careers | Home USDA.gov Thousands of federal employees fired from US regulatory and science funding agencies Chemical & Engineering News Employment opportunities Department of Taxation and Finance Jobs City of Rochester (.gov) Store Hourly Job Areas Target Corporate Careers at TWU Texas Woman's University Work at Butler Butler University Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News Work at the U.S. Department of Energy Energy.gov Employment | Department of Corrections Governor Tom Wolf Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers and Jobs at CRS Catholic Relief Services Apply to Work as a 911 Call Taker RaleighNC.gov Work With Us National Oceanic and Atmospheric Administration Work for the City of St. Louis City of St. Louis Career Opportunities UMHB Work for Us (U.S. National Park Service) National Park Service Careers at Willamette Willamette University Careers BASF Career Opportunities Gilead Sciences Healthcare Jobs at Novant Health | Novant Health Novant Health Job Seekers University of Illinois Urbana-Champaign Careers Washington State University IOM career gateways International Organization for Migration (IOM) Careers West Virginia Department of Education Careers at FEMA FEMA Jobs and careers | Veterans Affairs Veterans Affairs MTA is hiring for jobs with no education requirements or experience PIX11 New York News Meta slashes 3,600 jobs worldwide, including in the Bay Area KTVU FOX 2 San Francisco Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them World Economic Forum UF Health Careers UF Health - University of Florida Health Fargo VA Health Care System Jobs And Careers | VA Fargo Health Care | Veterans Affairs Veterans Affairs Careers CrowdStrike MBA applications bounce back in tougher job market Financial Times Current opportunities Turner & Townsend Job Opportunities Bellevue School District Careers KPMG DOE Report Shows Clean Energy Jobs Grew at More Than Twice the Rate of Overall U.S. Employment Energy.gov Work at UI Health Care | University of Iowa Health Care University of Iowa Health Care Medical Center Careers S&P Global Recorded Video Interviews Target Corporate Explore BCG locations around the world Boston Consulting Group WORK AT LVMH LVMH Careers at Jacobs Jacobs Surging job market could prove costly for households, businesses as odds of quick rate cuts fade The Associated Press Early careers NHS staff increasingly unhappy at work Personnel Today Work with us JPMorgan Chase Department of Public Health City and County of San Francisco Internship Opportunities | BCG Boston Consulting Group Highest-Paying Engineering Careers in 2024 University of North Dakota Students and graduates JPMorgan Chase Careers at Discovery Education Discovery Education Careers Turner & Townsend Careers at Sinai Health Sinai Health Employment Opportunities Unity Health Toronto |
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