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War Time Hiring: 5 Steps to Attract Top Talent
A recent report, titled "The War for Talent" stated that over the next 20 years, employee talent will be what differentiates successful companies from those going bust. The late 90's gave us a glimpse of the talent war, but was nothing compared to what's ahead. Here are five ways to bulletproof your company before the battle begins. Practice What You Preach Recent studies of America's largest companies show that a strong reputation for moral and ethical conduct performed better financially in terms of their returns on investment and equity, and their sales and profit growth. How do you begin applying this in your company? At PrideStaff, every time an employee is hired, the owner takes them into his office and goes over the 10 standards of ethical conduct that the company was founded on. We also review these standards several times a year to encourage their daily application in the company. Why is it so important to employees that they work for a company with strong ethics and values? Because your personal identity is strongly tied to your corporation. People often make assumptions about others based upon where they work. I know it sounds shallow, but what's the first question you're often asked after meeting someone? "So?what do you do?" Employees want to be proud when they answer that question. Make Every Employee a Cheerleader Employees are the first direct contact between a corporation and its customers. They are also the single most important source of word-of-mouth advertising that attracts other talented employees. So how do you start making cheerleaders? You can start by buying everyone pom-poms. I'm not kidding! You need to make your company a fun place to work, a place that encourages employees to build relationships. An employee is much more likely to look forward to coming to work if they have a best friend there. I recommend you check out the motivational program called FISH!, based on the world famous Pike Place fish market in Seattle. It provides a step by step guide to building an amazing corporate culture. Create and Convey a Strong Corporate Vision Ultimately, your vision tells your employees and the rest of the world what you do and why you're doing it. But just hanging up a poster with your corporate vision isn't enough to build your brand as an employer of choice. Your vision should weave through every employee interaction. From your newsletter to your new hire orientation, your vision should serve as a constant reminder of where you're going and provide the motivation to get you there. I think it's important to point out the difference between a vision and a mission statement. Your vision should provide a higher calling to a greater good while your mission statement should provide a framework for your existence in relation to your clients. The former speaks to the heart while the latter speaks to the mind. Your vision answers the question, "what really matters in this world " and your mission statement answers the question, "what really matters in my clients world." Build Partnerships with Other Companies with Great Brands In every industry, you can point to one or two companies that stand out from the rest of the crowd in terms of their reputation. Your goal is to find those companies with excellent reputations, who don't compete with your company, and develop strategic alliances with those companies. Online, this strategy is known as affiliate marketing. I've heard other companies calling it a formal referral network. Whatever you call your partnerships with other companies, make sure you leverage those relationships with non-competing businesses that sell to your demographic. There's a saying that goes, "Birds of the same feather flock together." When two or more corporations enter into a partnership or work together; their reputations may be attributed to each other. Keep this in mind as your think about other businesses to form partnerships with. Become World Famous Becoming world famous should be one of your major objectives in your long term business strategy. Why? Because building a business that draws the best of the best requires a brand that is known around the globe. How many people do you know that want to work at Microsoft just because it's Microsoft? Building a world famous brand should be your ultimate goal in the visibility of your business. How do you get world famous? You start working on it today. Remember, the journey of a thousand miles begins with a single step. Mike Nacke is a speaker, author, and consultant to business owners, managers, and recruiters. He has helped companies save millions of dollars by developing unique hiring processes that turn hiring into a measurable science. His clients range from fortune 500 companies to small businesses. Visit http://www.mikenacke.com for more information on reducing labor costs and increasing workforce productivity. Mike is currently the Director of Development for PrideStaff, a national staffing and recruiting firm.
MORE RESOURCES: Careers at Givaudan Givaudan Careers Oaktree Capital Meet Native American Veterans where they live with a VA career VA.gov Home | Veterans Affairs Careers | Career Opportunities West Virginia University I moved to Alaska after college for a job. I lost all my friends because I put my career first. Business Insider Jobs City of Rochester (.gov) Careers at TWU Texas Woman's University 15 Companies Offering Health Insurance to Part-Time Workers U.S News & World Report Money Careers at FEMA FEMA Careers at Willamette my.willamette.edu Physicians are the nation’s top earners – a slideshow Medical Economics Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News City of Tampa Careers City of Tampa Careers at VA VA.gov Home | Veterans Affairs Job Seekers University of Illinois Urbana-Champaign Healthcare Jobs at Novant Health | Novant Health Novant Health Careers BASF Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care MPP Employment Data USC Sol Price School of Public Policy Nursing jobs VA.gov Home | Veterans Affairs Career Opportunities UMHB Jobs at BCA Minnesota Department of Public Safety Statement by Acting Secretary of Labor Julie Su on October jobs report US Department of Labor Careers at Union | Human Resources Union College Careers West Virginia Department of Education Careers Washington State University Employment Services American Mathematical Society Recruiters urge candidates to use AI to apply for jobs Financial Times Working for ICE U.S. Immigration and Customs Enforcement Newsroom US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Work at DHS: Career Opportunities Wisconsin Department of Health Services Employment Statistics Columbia SIPA October 2024 jobs report: How two major hurricanes, labor strike might affect the numbers - NBC News UF Health Careers UF Health - University of Florida Health Employment benefits VA.gov Home | Veterans Affairs Work for Us (U.S. National Park Service) National Park Service Careers at Prairie View A&M University Prairie View A&M University Job Search Results UnitedHealth Group UN COMMON CAREERS VCU Health Work With Us National Oceanic and Atmospheric Administration Career Opportunities Gilead Sciences Employment | Department of Corrections Governor Tom Wolf Careers S&P Global Careers Medline Reservists (On-Call) FEMA Job Opportunities Bellevue School District How to Apply FEMA Job Opportunities Southwest Minnesota State University DOE Report Shows Clean Energy Jobs Grew at More Than Twice the Rate of Overall U.S. Employment Energy.gov Careers Micron Careers at Discovery Education Discovery Education Jobs report on eve of election will be among the most muddled in years The Associated Press Join our team FHI 360 Careers KPMG Early Career GlobalFoundries Certified Direct Care Professional (CDCP) Wisconsin Department of Health Services Careers The Guggenheim Museums and Foundation Internship Opportunities | Careers Boston Consulting Group What Trump's election victory means for job seekers Business Insider Jobs and internships at ABC7 Los Angeles ABC7 Los Angeles Careers at Jacobs Jacobs Careers in A&O Shearman Careers UNICEF USA Work At Chess.com Chess.com Students and graduates JPMorgan Chase Career Paths FEMA Highest-Paying Engineering Careers in 2024 University of North Dakota The 16 Best Jobs for Creative & Restless ADHD Brains ADDitude magazine Mental health at work World Health Organization The 10 jobs that landed the biggest pay rises in financial year 2024 The Australian Financial Review How many jobs are available in technology in the US? Computerworld Reinventing Your Career — When It’s Not Just About You HBR.org Daily |
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