Jobs @ Career Consulting Limited
Return to career-consulting-limited.com
People |
|
|
 |
Job Interviews and The Secret of Selling Yourself
A very effective and persuasive tactic when selling something is to promote its benefits as well as its features. Very simply, features are what something has; benefits are what those features do for you. For example, if you're selling your used Oldsmobile, one of the features you might mention is its large trunk. If you focus only on the feature, you'll say, "This car has a large trunk." (Yawn) But if you promote that feature with its benefit, you could say, "The trunk is huge. You can get three suitcases and your golf bag in there for a trip to Disneyland and still have plenty of room for all the souvenirs you'll want to bring home!" See how that makes a more powerful impression? The potential buyer can visualize how this car with its large trunk can make packing for his next trip much easier. Use the same tactic for each feature of the car, and (Ka-ching!) you have a much quicker sale. When you're preparing your resume or answering questions during an interview, you're selling yourself, so use that same tactic: sell your benefits along with your features! Here's how: Consider these typical "features" a job applicant might mention during an interview: ? 10 Years of Experience ? Ability to Type 90 Words Per Minute ? Strong Organizational Skills ? Dedicated ? Excellent Communicator ? 2004 Administrator of the Year, Acme International Inc. Those are pretty impressive. Now let's see how you can turn those "features" into "benefits:" ? Feature: 10 Years of Experience. Benefits: "I know what to expect in this type of position; I've handled this type of work before; I won't need much training or supervision; I'll hit the ground running and will start producing right away." ? Feature: Ability to Type 90 Words Per Minute. Benefits: "I can get your 10-page reports done in less than an hour; I will speed up your work flow." ? Feature: Strong Organizational Skills. Benefits: "I'll keep track of your schedule so you'll always be on time and have the materials you need; I will be able to quickly retrieve any document; I will prioritize my workload to ensure the most critical projects are don e first; I will save you time; I'll help you make your boss happy." ? Feature: Dedicated. Benefits: "I will support the company's overall mission and do whatever I can to help achieve it; I won't complain about hard work or long hours; I will faithfully do my job to the best of my ability." ? Feature: Excellent Communicator. Benefits: "I will easily be able to give you and your staff the information you and they need, whether in verbal or written form; I will be able to compose much of your correspondence, relieving you of that duty; I will save you time and effort." ? Feature: Administrator of the Year, 2003, Acme International Inc. Benefits: "I'm very good at what I do, and you don't have to take my word for it - here's proof that others have recognized my skill, professionalism, and outstanding contributions." Even more impressive! See how that works? A "feature" is nice. But even better is answering the hiring manager's unspoken question, "So why is that important?" You do that by selling your "benefits." Make a list of your own features and their corresponding benefits. Learn to promote these benefits to your potential employer. Do this in your cover letter, your resume, and during your interview to make a powerful impression. You will SELL yourself into a new job! Bonnie Lowe is author of the popular Job Interview Success System and free information-packed ezine, "Career-Life Times." Find those and other powerful career-building resources and tips at her website: http://www.best-interview-strategies.com.
MORE RESOURCES: McKesson Careers | The future of health starts with you. McKesson Careers Careers City of Phoenix (.gov) How to use AI to get a job interview and nail it – along with the salary you deserve | Job hunting The Guardian Working for ICE ice.gov Careers University of Northern Colorado Careers at FEMA FEMA.gov Job Loss Is a Kind of Grief The Atlantic Careers City of Ontario, California (.gov) Careers at Prairie View A&M University PVAMU Home Careers | Home USDA (.gov) I landed job offers at Meta, Microsoft, and Google, thanks to this LinkedIn hack anyone can use Fortune Jobs Multnomah County Careers and Jobs at CRS Catholic Relief Services Careers - MDOT Maryland.gov Work at Fairfield Fairfield University Careers Baxter Careers Johnson & Johnson Store Hourly Job Areas Target Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Careers at USCIS USCIS (.gov) Careers at TWU Texas Woman's University Jobs and Training at FDA fda.gov Amazon CEO Andy Jassy shares his top tips for a successful career: ‘Don’t be afraid to fail’ AboutAmazon.com Work at Butler Butler University Water Services Careers City of Phoenix (.gov) Job Search Results UnitedHealth Group Careers Jobs City of Rochester (.gov) Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) Career Opportunities Gilead Sciences Career Opportunities UMHB EPA employees rally in Denver against President Trump’s job and funding cuts Colorado Public Radio Careers at Willamette Willamette University Finding Your New Career at the City of Phoenix City of Phoenix (.gov) Jobs Report NFIB IOM career gateways International Organization for Migration Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Commonwealth Job Fair Commonwealth of Pennsylvania (.gov) Careers Washington State University Careers BASF Careers at the IOC Olympics.com Jobs at Liberty University Liberty University Student internships at J&J Johnson & Johnson Careers Healthcare Jobs at Novant Health | Novant Health Novant Health Why hasn’t AI taken your job yet? Financial Times Jobs And Careers | VA Montana Health Care | Veterans Affairs VA.gov Home | Veterans Affairs Careers | Human Resources Seattle University Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum Work for the City of St. Louis City of St. Louis, MO (.gov) Certified Direct Care Professional (CDCP) Wisconsin Department of Health Services (.gov) Ready for your next great job? ADP Careers Careers WV Department of Education Our Hiring Process Target Careers The Ocean Cleanup Job Seekers Illinois Human Resources Fargo VA Health Care System Jobs And Careers | VA Fargo Health Care | Veterans Affairs VA.gov Home | Veterans Affairs Careers CrowdStrike UF Health Careers UF Health Careers DOGE Terminated Me After I Moved Away From My Family for a VA Job Business Insider Careers at Union Union College Internships and Career Opportunities | Home USDA (.gov) Job search KPMG KPMG Careers KPMG Jobs for Veterans and transitioning military VA Careers (.gov) DOE Report Shows Clean Energy Jobs Grew at More Than Twice the Rate of Overall U.S. Employment Department of Energy (.gov) As Layoffs Continue, Federal Workers Face Sluggish Job Market The New York Times Careers Euromonitor Interview Guide and Tips Target Job Opportunities Bellevue School District Current opportunities Turner & Townsend Recorded Video Interviews Target RESTORING ACCOUNTABILITY TO POLICY-INFLUENCING POSITIONS WITHIN THE FEDERAL WORKFORCE The White House (.gov) Job application FAQs Newfoundland and Labrador Health Services Work at UI Health Care | University of Iowa Health Care University of Iowa Health Care Medical Center Surging job market could prove costly for households, businesses as odds of quick rate cuts fade AP News 3. Skills outlook - The Future of Jobs Report 2025 The World Economic Forum How many jobs are available in technology in the US? Computerworld |
|
|
|
RELATED ARTICLES
Do You Have a Hotsy-Totsy Resume? I begin this article with a bit of slang description. Whatdo I mean by a "hotsy totsy" resume? I mean one thatdoes the following for you, the job seeker and apossible employer. Dissatisfied With Your Job? Stop Believing The Myths! If you are dissatisfied with your job, you are in a self-imposed career slump!Why are so many of us in career slumps? Bottom line?we are not doing work that satisfies us! No matter what our employer does for us, if we are not doing work we really want to be doing, in a way that fits our desired life-style, we will never be satisfied.What keeps us in career slumps for so long? The number one thing that keeps us in our slumps is that we believe the "myths" we were told!1. What Recruiters Hate About Resumes And Cover Letters Today, I'm going to share with you the awful truth about resumes and cover letters.Here it is: Most of them stink. How Can Qualifications Help Your Proof Reading Career? For those who are looking for a career as a proofreader, it is important to have the right qualifications. It is important to remember that this is a proper job. Master Responding to Selection Criteria and Win Your Next Job! As a human resources specialist for many years, I've seen it all when it comes to job applications. Most disheartening were those applications in which applicants had not addressed the specified selection criteria . Success at Work: Techniques: Computer Literacy It's hard to believe that there are people in today's workforce who don't know how to use a computer. In today's society, being computer illiterate is equivalent to being functionally illiterate. Smokin' Up a Storm: Clothing, Smokers, and the Job Interview You're nervous. You're so nervous that you crave a smoke. The Career Athlete: What It Takes to Manage Your Career Managing your career, just like managing your life, requires preparation and ensuring that your time is directed meaningfully. Don't wait and see; make things happen. Great Salary Negotiation Tips 11 Commandments For Smart Negotiating1 - BE PREPARED. The more information you have about your market value and theprospective employer, the greater your likelihood of success. Discontentment in the Workplace While more people are finding employment, more employed workers are discontent and experiencing frustration. In most cases it can be boiled down to four factors: feeling undervalued, unappreciated and powerless, and world events. Writing a Must-Read Cover Letter If you want to land an interview, you'll need more than a perfectly polished resume, you'll also need a perfectly polished cover letter.A cover letter does more than provide a mere introduction, it gives the employer an opportunity to see why you are the right candidate for the job-before she even takes a look at your resume! By taking the time to customize a cover letter to each job opportunity, you can almost guarantee that your resume will get a good look instead of landing a permanent home in the circular file-or worse, the recycling bin. Rev-Up Your Network! Whether you are looking for a job, new clients or feel the need to expand your list of professional contacts, networking is the answer.So what are you saying to yourself right now? "Yuck, I hate networking. Why You Need To Be An Intrapreneur When a client asks me if I think he or she is a good candidate for starting a new business, I ask several questions (see our free assessment, "Are You an Entrepreneur?"). But the truth of the matter is that these questions are similar to ones that I'd ask someone who wants to move up in an organization or find a new position elsewhere. How To Find A Job As A Copy Editor Jobs for copy editors may seem like they are hard to find, but really you can find them and you can do so with many of the qualifications you already have. But, if you do not have any qualifications, this may be the first step in finding the copyediting job that you have been looking for. Children At Work: Looking at Child Labor in the Victorian Age Today, it isn't that uncommon for some children and teenagers to work. They may earn extra money by baby-sitting, doing yard work, or maybe even walking dogs. Settling Successfully Into Your New Job The euphoria of getting a new job can sometimes be overcome by apprehension about what comes next. After all, you're "the new kid on the block," and there's much to learn--about your new job duties and much more. Integrity At Work - How Do You Show Up? As the business sections of today's papers and magazines read more and more like the police blotter, ''Integrity'' is fast becoming a hot topc of conversation in business boardrooms, around water coolers, and in today's business best-sellers. Integrity is defined as walking the talk when it comes to living one's true values, being authentic. Make Your Résumé Sizzle with Success Stories In today's competitive job market you can't afford a résumé that fizzles. Power up your résumé with solid success stories. Become an LPN, the Fast Path to a Nursing Career Licensed Practical Nurse (LPN) CareersLicensed Practical Nurses provide the most amount of direct patient care within the nursing category of healthcare. If you're interested in a healthcare career dealing directly with patients, becoming an LPN is a rewarding opportunity. 5 Steps to Standing Out Above the Crowd at Work Do you feel like one in a million at work - and not in a good way? When you run into your boss in the hallway, do you get the impression she isn't sure who you are? Are the juicy projects always going to someone else?If you answered "yes" to any of these questions, you need to raise your work profile. Here are some tips to get you started.
|
|
|
| © Career Consulting Limited.com 2011
|