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Job Interviews and The Secret of Selling Yourself
A very effective and persuasive tactic when selling something is to promote its benefits as well as its features. Very simply, features are what something has; benefits are what those features do for you. For example, if you're selling your used Oldsmobile, one of the features you might mention is its large trunk. If you focus only on the feature, you'll say, "This car has a large trunk." (Yawn) But if you promote that feature with its benefit, you could say, "The trunk is huge. You can get three suitcases and your golf bag in there for a trip to Disneyland and still have plenty of room for all the souvenirs you'll want to bring home!" See how that makes a more powerful impression? The potential buyer can visualize how this car with its large trunk can make packing for his next trip much easier. Use the same tactic for each feature of the car, and (Ka-ching!) you have a much quicker sale. When you're preparing your resume or answering questions during an interview, you're selling yourself, so use that same tactic: sell your benefits along with your features! Here's how: Consider these typical "features" a job applicant might mention during an interview: ? 10 Years of Experience ? Ability to Type 90 Words Per Minute ? Strong Organizational Skills ? Dedicated ? Excellent Communicator ? 2004 Administrator of the Year, Acme International Inc. Those are pretty impressive. Now let's see how you can turn those "features" into "benefits:" ? Feature: 10 Years of Experience. Benefits: "I know what to expect in this type of position; I've handled this type of work before; I won't need much training or supervision; I'll hit the ground running and will start producing right away." ? Feature: Ability to Type 90 Words Per Minute. Benefits: "I can get your 10-page reports done in less than an hour; I will speed up your work flow." ? Feature: Strong Organizational Skills. Benefits: "I'll keep track of your schedule so you'll always be on time and have the materials you need; I will be able to quickly retrieve any document; I will prioritize my workload to ensure the most critical projects are don e first; I will save you time; I'll help you make your boss happy." ? Feature: Dedicated. Benefits: "I will support the company's overall mission and do whatever I can to help achieve it; I won't complain about hard work or long hours; I will faithfully do my job to the best of my ability." ? Feature: Excellent Communicator. Benefits: "I will easily be able to give you and your staff the information you and they need, whether in verbal or written form; I will be able to compose much of your correspondence, relieving you of that duty; I will save you time and effort." ? Feature: Administrator of the Year, 2003, Acme International Inc. Benefits: "I'm very good at what I do, and you don't have to take my word for it - here's proof that others have recognized my skill, professionalism, and outstanding contributions." Even more impressive! See how that works? A "feature" is nice. But even better is answering the hiring manager's unspoken question, "So why is that important?" You do that by selling your "benefits." Make a list of your own features and their corresponding benefits. Learn to promote these benefits to your potential employer. Do this in your cover letter, your resume, and during your interview to make a powerful impression. You will SELL yourself into a new job! Bonnie Lowe is author of the popular Job Interview Success System and free information-packed ezine, "Career-Life Times." Find those and other powerful career-building resources and tips at her website: http://www.best-interview-strategies.com.
MORE RESOURCES: US Department of Labor releases new Job Corps Transparency Report U.S. Department of Labor (.gov) Careers at FEMA FEMA.gov Jobs and careers | Veterans Affairs VA.gov Home | Veterans Affairs What Jobs Can You Get With a Finance Degree? | Careers | U.S. News U.S. News & World Report Careers University of Northern Colorado Navigating Opportunity: Career Information and Mobility in Low-Wage Employment American Enterprise Institute Trying to “Bring Back” Manufacturing Jobs Is a Fool’s Errand Cato Institute Careers | Career Opportunities West Virginia University Careers City of Phoenix (.gov) Careers City of Ontario, California (.gov) Careers at Prairie View A&M University PVAMU Home Employment at WKU Western Kentucky University Employment Opportunities at National Headquarters The Salvation Army USA Careers at J&J Johnson & Johnson Careers Career Paths FEMA.gov Careers | Home USDA (.gov) Careers and Jobs at CRS Catholic Relief Services Employment Opportunities Alabama Department of Public Health (.gov) Careers UC Santa Cruz Work at Fairfield Fairfield University Careers - MDOT Maryland.gov Careers Fred Hutchinson Cancer Center Working for ICE ice.gov So, Why’d You Leave That Job? The New York Times Careers at USCIS USCIS (.gov) Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Careers Johnson & Johnson Store Hourly Job Areas Target Corporation Careers at TWU Texas Woman's University Work for Us (U.S. National Park Service) National Park Service (.gov) Work at Butler Butler University Jobs and Training at FDA fda.gov Explore Store Careers Target Corporation Domestic/Civil Service careers.state.gov How to change careers at 40 The Telegraph Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers at Simon & Schuster SimonandSchuster.biz Water Services Careers City of Phoenix (.gov) Career Opportunities Gilead Sciences Jobs City of Rochester (.gov) Career Opportunities UMHB How to Apply FEMA.gov Careers at Willamette Willamette University Full-time jobs for students Johnson & Johnson Careers Careers BASF Jobs at Liberty University Liberty University Careers Washington State University Careers at the IOC Olympics.com Employment Services for PhD Mathematicians American Mathematical Society Early Talent programmes AstraZeneca Healthcare Jobs at Novant Health | Novant Health Novant Health Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum Careers and Employment Willamette University NASA Careers: Pathways NASA (.gov) Student internships at J&J Johnson & Johnson Careers Business Wire Careers & Jobs Business Wire Our Hiring Process Target Corporation Careers The Ocean Cleanup The Best Jobs in America in 2025 Money/ US News U.S. adds 228K jobs in March amidst market volatility: How investors should read the numbers Chase Bank Corporate Job Areas - Marketing & Digital Target Corporation KPMG Careers KPMG UF Health Careers UF Health Careers Store Leadership Job Areas Target Corporation Finding Your New Career at the City of Phoenix City of Phoenix (.gov) Ready for your next great job? ADP Careers Careers West Virginia Department of Education Job search KPMG Are you retiring or retired and searching for job? Here’s a guide on finding job after retirement The Economic Times Careers at Union Union College Jobs for Veterans and transitioning military VA Careers (.gov) The Gen X Career Meltdown The New York Times DOE Report Shows Clean Energy Jobs Grew at More Than Twice the Rate of Overall U.S. Employment Department of Energy (.gov) Early Careers | Students & Recent Graduates | BCG Careers Boston Consulting Group Work for the City of St. Louis City of St. Louis, MO (.gov) Current opportunities Turner & Townsend Interview Guide and Tips Target Corporation Job Opportunities Bellevue School District Microsoft mulls more job cuts, this time focused on managers and non-coders, not just low performers, sources say Business Insider Job Seekers Illinois Human Resources Gender pay gap in U.S. has narrowed slightly over 2 decades Pew Research Center RESTORING ACCOUNTABILITY TO POLICY-INFLUENCING POSITIONS WITHIN THE FEDERAL WORKFORCE The White House (.gov) Experienced Professionals | Careers | BCG Boston Consulting Group Explore BCG locations around the world Boston Consulting Group Postdoctoral Research Los Alamos National Laboratory (.gov) |
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