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How to Transform a Boring Note Into A Killer Cover Letter - Part II
In Part I, we covered how to grab the reader's attention with the opening sentence. Nowwe'll get them interested, arouse desire, and get them to take action. Let's get moving. Interest Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right? So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer. Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring manager. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back. Desire You've grabbed the reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the benefits of hiring you? You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation. Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview. Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative cover letter. Action All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this: Here's What To Do Next? Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me?" Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you. Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to contact you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it? So there you have it, the AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get the phone ringing off the hook. Here's What To Do Next? Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
MORE RESOURCES: Careers Schnucks What Jobs Can You Get With a Finance Degree? | Careers | U.S. News U.S. News & World Report Careers University of Northern Colorado Careers US Forest Service (.gov) Careers at Givaudan Givaudan How to change careers at 40 The Telegraph Careers | Career Opportunities West Virginia University Careers City of Phoenix (.gov) So, Why’d You Leave That Job? The New York Times Careers City of Ontario, California (.gov) Careers at Prairie View A&M University PVAMU Home Employment at WKU Western Kentucky University Careers at J&J Johnson & Johnson Careers Employment Opportunities at National Headquarters The Salvation Army USA Careers | Home USDA (.gov) Employment Opportunities Alabama Department of Public Health (.gov) Careers and Jobs at CRS Catholic Relief Services Careers UC Santa Cruz Careers - MDOT Maryland.gov Careers Fred Hutchinson Cancer Center The Chinese factory jobs Donald Trump wants to bring back Financial Times Working for ICE ice.gov Careers at USCIS USCIS (.gov) Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Careers Johnson & Johnson Store Hourly Job Areas Target Corporation Careers at TWU Texas Woman's University Work for Us (U.S. National Park Service) National Park Service (.gov) Work at Butler Butler University Jobs and Training at FDA fda.gov Healthcare Jobs at Novant Health Novant Health Job searchers invited to 2-day state hiring event Spectrum News Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Explore Store Careers Target Corporation 15 Best Work-From-Home Jobs You Can Apply for Today Ramsey Solutions Work With Us National Oceanic and Atmospheric Administration (.gov) Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Water Services Careers City of Phoenix (.gov) The ultimate guide to getting a job: Recruiters, job seekers, and execs reveal top tips Business Insider Jobs City of Rochester (.gov) Careers at Willamette Willamette University Career Opportunities UMHB Career Opportunities Gilead Sciences IOM career gateways International Organization for Migration Careers BASF Jobs at Liberty University Liberty University Careers Washington State University 'Effectively the death of salaried employment': Marcellus Investment CEO Saurabh Mukherjea's big warning Times of India Early Talent programmes AstraZeneca Healthcare Jobs at Novant Health | Novant Health Novant Health Careers and Employment Willamette University Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum NASA Careers: Pathways NASA (.gov) Student internships at J&J Johnson & Johnson Careers Our Hiring Process Target Corporation The Best Jobs in America in 2025 Money/ US News Careers | Human Resources Seattle University Careers The Ocean Cleanup Are you retiring or retired and searching for job? Here’s a guide on finding job after retirement The Economic Times Finding Your New Career at the City of Phoenix City of Phoenix (.gov) UF Health Careers UF Health Careers Ready for your next great job? ADP Careers KPMG Careers KPMG Career Opportunities Advantage Solutions Careers West Virginia Department of Education Employment at St. Ambrose St. Ambrose University Careers at Union Union College Jobs for Veterans and transitioning military VA Careers (.gov) Work for the City of St. Louis City of St. Louis, MO (.gov) Early Careers | Students & Recent Graduates | BCG Careers Boston Consulting Group Current opportunities Turner & Townsend Interview Guide and Tips Target Corporation Job Opportunities Bellevue School District Recorded Video Interviews Target Corporation Job Seekers Illinois Human Resources RESTORING ACCOUNTABILITY TO POLICY-INFLUENCING POSITIONS WITHIN THE FEDERAL WORKFORCE The White House (.gov) 3. Skills outlook - The Future of Jobs Report 2025 The World Economic Forum Experienced Professionals | Careers | BCG Boston Consulting Group WORK AT LVMH LVMH Internship Opportunities | Careers Boston Consulting Group Careers at Sinai Health Sinai Health Work with us JPMorganChase Work at UI Health Care | University of Iowa Health Care University of Iowa Health Care Medical Center Students and graduates JPMorganChase Careers at Jacobs Jacobs Employment Opportunities Unity Health Toronto Careers City of Norfolk (.gov) KCMO Career Center | CITY OF KANSAS CITY | OFFICIAL WEBSITE City of Kansas City (.gov) Careers The University of Texas at San Antonio |
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