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How to Transform a Boring Note Into A Killer Cover Letter - Part II
In Part I, we covered how to grab the reader's attention with the opening sentence. Nowwe'll get them interested, arouse desire, and get them to take action. Let's get moving. Interest Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right? So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer. Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring manager. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back. Desire You've grabbed the reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the benefits of hiring you? You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation. Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview. Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative cover letter. Action All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this: Here's What To Do Next? Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me?" Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you. Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to contact you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it? So there you have it, the AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get the phone ringing off the hook. Here's What To Do Next? Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
MORE RESOURCES: Careers at Givaudan Givaudan Meet Native American Veterans where they live with a VA career VA.gov Home | Veterans Affairs Careers | Career Opportunities West Virginia University I moved to Alaska after college for a job. I lost all my friends because I put my career first. Business Insider Jobs City of Rochester (.gov) Careers at TWU Texas Woman's University 15 Companies Offering Health Insurance to Part-Time Workers U.S News & World Report Money Careers at FEMA FEMA Physicians are the nation’s top earners – a slideshow Medical Economics Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News City of Tampa Careers City of Tampa Job Seekers University of Illinois Urbana-Champaign Healthcare Jobs at Novant Health | Novant Health Novant Health Nursing jobs VA.gov Home | Veterans Affairs Career Opportunities UMHB Statement by Acting Secretary of Labor Julie Su on October jobs report US Department of Labor Careers at Union | Human Resources Union College Careers Washington State University Recruiters urge candidates to use AI to apply for jobs Financial Times US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Working for ICE U.S. Immigration and Customs Enforcement Newsroom October 2024 jobs report: How two major hurricanes, labor strike might affect the numbers - NBC News UF Health Careers UF Health - University of Florida Health Work for Us (U.S. National Park Service) National Park Service Careers at Prairie View A&M University Prairie View A&M University Job Search Results UnitedHealth Group UN COMMON CAREERS VCU Health Work With Us National Oceanic and Atmospheric Administration Career Opportunities Gilead Sciences Careers Medline Reservists (On-Call) FEMA Jobs and internships Bureau of Transportation Statistics Job Opportunities Bellevue School District How to Apply FEMA Careers Micron Careers at Discovery Education Discovery Education Jobs report on eve of election will be among the most muddled in years The Associated Press Careers KPMG Join our team FHI 360 Internship Opportunities | Careers Boston Consulting Group What Trump's election victory means for job seekers Business Insider Careers at Jacobs Jacobs Careers in A&O Shearman Work At Chess.com Chess.com Students and graduates JPMorgan Chase Career Paths FEMA Careers at Balfour Beatty Balfour Beatty Highest-Paying Engineering Careers in 2024 University of North Dakota The secret to career success may well be off to the side The Economist The 16 Best Jobs for Creative & Restless ADHD Brains ADDitude magazine Mental health at work World Health Organization The 10 jobs that landed the biggest pay rises in financial year 2024 The Australian Financial Review Benefits for the whole you Accenture Why Employees Quit HBR.org Daily JobFeed NSW Department of Education Two unis walking the career path alongside graduates The Australian Financial Review How to realize the potential of rising digital jobs World Economic Forum Careers Turner & Townsend Current opportunities Turner & Townsend AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. International Monetary Fund Careers City of Norfolk (.gov) 9 Trends That Will Shape Work in 2024 and Beyond HBR.org Daily 8 global issues shaping and driving job creation World Economic Forum Jobs Energy.gov Careers at King County King County More and more jobs can be done from anywhere. What does that mean for workers? World Economic Forum > Careers > Job-listings National Reconnaissance Office Employment Opportunities Unity Health Toronto Jobs Dublin City University Careers City of Somerville Careers UTSA Today Careers at USI University of Southern Indiana Careers with the City of London City of London, Ontario |
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