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How to Transform a Boring Note Into A Killer Cover Letter - Part II
In Part I, we covered how to grab the reader's attention with the opening sentence. Nowwe'll get them interested, arouse desire, and get them to take action. Let's get moving. Interest Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right? So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer. Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring manager. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back. Desire You've grabbed the reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the benefits of hiring you? You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation. Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview. Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative cover letter. Action All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this: Here's What To Do Next? Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me?" Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you. Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to contact you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it? So there you have it, the AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get the phone ringing off the hook. Here's What To Do Next? Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
MORE RESOURCES: Careers at Prairie View A&M University Prairie View A&M University Corporate Lowe's National Park Service restores some jobs of fired employees, pledges to hire 7,700 seasonal workers WVTM13 Birmingham 2025 Job Hunting: The Skills That Will Make or Break Your Career and the Fastest Growing Fields Investopedia Careers Baxter Commonwealth Job Fair Governor Tom Wolf Careers at USCIS USCIS Charted: Which Jobs Are Using AI the Most? Visual Capitalist Investigation: Ohio Dept. of Natural Resources lawyer worked second job on state's dime The Columbus Dispatch Careers ontarioca.gov Careers | Home USDA.gov Thousands of federal employees fired from US regulatory and science funding agencies Chemical & Engineering News Employment opportunities Department of Taxation and Finance Jobs City of Rochester (.gov) Work at Fairfield Fairfield University Store Hourly Job Areas Target Corporate Careers at TWU Texas Woman's University Work at Butler Butler University Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News Work at the U.S. Department of Energy Energy.gov Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers and Jobs at CRS Catholic Relief Services Work With Us National Oceanic and Atmospheric Administration Work for the City of St. Louis City of St. Louis Career Opportunities UMHB Work for Us (U.S. National Park Service) National Park Service Careers BASF Career Opportunities Gilead Sciences Healthcare Jobs at Novant Health | Novant Health Novant Health Job Seekers University of Illinois Urbana-Champaign Careers Washington State University IOM career gateways International Organization for Migration (IOM) Careers West Virginia Department of Education Careers at FEMA FEMA Jobs and careers | Veterans Affairs Veterans Affairs MTA is hiring for jobs with no education requirements or experience PIX11 New York News Meta slashes 3,600 jobs worldwide, including in the Bay Area KTVU FOX 2 San Francisco Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them World Economic Forum UF Health Careers UF Health - University of Florida Health Fargo VA Health Care System Jobs And Careers | VA Fargo Health Care | Veterans Affairs Veterans Affairs Careers CrowdStrike MBA applications bounce back in tougher job market Financial Times Current opportunities Turner & Townsend Job Opportunities Bellevue School District Careers KPMG Examples of Jobs You Can Pursue With a Degree in Health Science Southern New Hampshire University Careers S&P Global Recorded Video Interviews Target Corporate Explore BCG locations around the world Boston Consulting Group WORK AT LVMH LVMH Careers at Jacobs Jacobs Surging job market could prove costly for households, businesses as odds of quick rate cuts fade The Associated Press Early careers NHS staff increasingly unhappy at work Personnel Today Work with us JPMorgan Chase Department of Public Health City and County of San Francisco Internship Opportunities | BCG Boston Consulting Group US job market soars past expectations in last report before Trump retakes White House - The Guardian Highest-Paying Engineering Careers in 2024 University of North Dakota Students and graduates JPMorgan Chase Careers at Discovery Education Discovery Education Careers Turner & Townsend Careers at Sinai Health Sinai Health Employment Opportunities Unity Health Toronto Careers City of Norfolk (.gov) |
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