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How to Transform a Boring Note Into A Killer Cover Letter - Part II
In Part I, we covered how to grab the reader's attention with the opening sentence. Nowwe'll get them interested, arouse desire, and get them to take action. Let's get moving. Interest Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right? So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer. Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring manager. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back. Desire You've grabbed the reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the benefits of hiring you? You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation. Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview. Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative cover letter. Action All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this: Here's What To Do Next? Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me?" Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you. Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to contact you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it? So there you have it, the AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get the phone ringing off the hook. Here's What To Do Next? Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
MORE RESOURCES: Employment opportunities Department of Taxation and Finance Careers and Jobs at CRS Catholic Relief Services Jobs and careers | Veterans Affairs Veterans Affairs Your career level Continental Governor Newsom releases new framework to create high-paying career pathways with and without four-year degrees Office of Governor Gavin Newsom Looking for work? These industries are expected to see major growth in Tennessee - Commercial Appeal Careers UNCO News Central Jobs- Legacy Energy.gov California nixes degree requirements for 30K state jobs Higher Ed Dive US Department of Labor announces latest actions to secure sustainability of Job Corps program US Department of Labor Careers | Career Opportunities West Virginia University Jobs, inflation, and the Fed: How they're all related Yahoo Finance Working for ICE U.S. Immigration and Customs Enforcement Newsroom Careers at TWU Texas Woman's University Jobs City of Rochester (.gov) Calif. Master Plan for Education Includes Digital 'Career Passport' Government Technology Careers | Home USDA.gov US Department of Labor awards $99.3M in grants to support training, job services to prepare young people to succeed in high-demand careers US Department of Labor Employment | Department of Corrections Governor Tom Wolf Jobs and Training at FDA FDA.gov Start your career journey with Illinois, a top leader in research, teaching, and public engagement University of Illinois Urbana-Champaign Draw your own chart game: how well do you know the jobs market? Financial Times Careers at Willamette Willamette University Jobs at Liberty University Liberty News Aligning workforce development with changing industry needs World Economic Forum Career Opportunities UMHB Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers at Union | Human Resources Union College Careers Washington State University Healthcare Jobs at Novant Health | Novant Health Novant Health Nursing jobs VA.gov Home | Veterans Affairs Work At Chess.com Chess.com Our People: Associate Experiences and Paths to Opportunity Walmart Corporate Careers at Prairie View A&M University Prairie View A&M University Work for Us (U.S. National Park Service) National Park Service US added a strong 227,000 jobs in November in bounce-back from October slowdown The Associated Press UF Health Careers UF Health - University of Florida Health Careers with Lexington Police Department City of Lexington, Kentucky (.gov) Working at Siemens Energy: Careers & Job Opportunities Siemens Energy Job Opportunities Bellevue School District Careers Medline Careers at Discovery Education Discovery Education Careers S&P Global Internship Opportunities | BCG Boston Consulting Group India's job market projected to grow 9% in 2025 The Economic Times Careers at Jacobs Jacobs Jobs report on eve of election will be among the most muddled in years The Associated Press Job vacancies at the EUDA European Union Students and graduates JPMorgan Chase Constellation to Launch Crane Clean Energy Center, Restoring Jobs and Carbon-Free Power to The Grid Constellation Energy Tourism to see 61 lakh new jobs in 10 years Deccan Herald US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Highest-Paying Engineering Careers in 2024 University of North Dakota How To Use AI To Find A Job Forbes Mental health at work World Health Organization Careers Gwinnett County Public Schools Current opportunities Turner & Townsend Careers City of Norfolk (.gov) JobFeed NSW Department of Education Careers at King County King County ANU council members say Bell’s second job was never mentioned The Australian Financial Review KCMO Career Center | CITY OF KANSAS CITY | OFFICIAL WEBSITE City of Kansas City (.gov) Apply for a Job - The City of Vancouver, WA Careers City of Somerville Careers Penn State University IT sector to witness 15-20% growth in job opportunities in 2025: Report Business Standard Careers UTSA Today Careers City of Fort Worth Employment University of South Carolina Careers @ UO University of Oregon ADM Job Openings Unlocking Nature. Enriching Life. | ADM Careers at the ICR The Institute of Cancer Research Career Opportunities University of Houston Careers at Florida State | Office of Human Resources Florida State University UH Careers University of Houston Career Services Wake Tech Newsroom Current Job Postings City of Windsor Careers at UHD UHD Current Job Openings Pinellas County |
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