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How to Insure Job Security
The attorneys I coach have one common problem. They don't have enough hours in the day to do everything they need to do. Most are working long hours and that "To do" list keeps growing not shrinking. So it is no wonder that when I suggest that they find time to market their practice they think I am just plain daffy! If you are working in a successful law firm with plenty of business, why bother to market yourself? When clients are flowing in it is hard to imagine that it will ever stop! During the past few years here in Boston there have been law firms that closed down because they were no longer profitable, law firms that merged with other law firms, and lawyers who were asked to leave their firm because they weren't covering their overhead. What used to feel like a stable environment now feels very unstable. What can an individual lawyer do? Nothing is constant in the work world today. Everything changes very quickly. To be really nibble attorneys need to be flexible so that they can make a move when circumstances change and their job is threatened. If you are absorbed in your work, it is sometimes difficult to even notice that the environment is changing. Michael Gerber in his book The E Myth Revisited talks about the three roles a business owner must take: entrepreneur, manager and technician. The entrepreneur sets the strategy of the business and has the vision, the manager watches over the processes of the business and the technician does the work of the business. If you work in a firm, you have been hired to do the work of the technician (the legal matters you are working on). There are others who look at strategy and manage the work. I've suggested before that everyone manage his/her own career as though it were a business. Have the attitude of what Daniel Pink calls a "free agent". Not only do you need a career strategy but you need to manage that strategy and your work as a technician. This is really a balancing act - difficult but not impossible. For starters in order to be ready for whatever comes up, having a good solid book of business (client relationships that you own) can help you no matter what happens in your firm or in the environment. Good relationships mean that the clients will move with you to another firm or your own practice. Ok so how do you find the time to create and maintain those relationships? It doesn't have to take a huge amount of time. Make a list of the clients and potential clients that you enjoy working with and who are or would make good clients for you. Telephone calls, notes, breakfasts, or lunches are all good ways to stay in touch. Marketing can be fun not a burden so find your own way. It can also be done quickly between tasks or at a meal that you would be having anyway. Take Action: 1. Read The E-Myth Revisited by Michael Gerber 2. Read Free Agent Nation by Daniel Pink. 3. Read Ten Ways to Market Your Business Doing What You Love To Do http://www.asparker.com/ppts0305.html 4. Read Ten Ways to Develop A Free Agent Attitude http://www.asparker.com/ppts0103.html 5. Make a lunch date with one of the clients or potential clients on your list. Enjoy the connection!! About Alvah Parker
MORE RESOURCES: Careers at Givaudan Givaudan Meet Native American Veterans where they live with a VA career VA.gov Home | Veterans Affairs Careers | Career Opportunities West Virginia University I moved to Alaska after college for a job. I lost all my friends because I put my career first. Business Insider Jobs City of Rochester (.gov) Careers at TWU Texas Woman's University 15 Companies Offering Health Insurance to Part-Time Workers U.S News & World Report Money Careers at FEMA FEMA Physicians are the nation’s top earners – a slideshow Medical Economics Jobs and Training at FDA FDA.gov Jobs at Liberty University Liberty News City of Tampa Careers City of Tampa Job Seekers University of Illinois Urbana-Champaign Healthcare Jobs at Novant Health | Novant Health Novant Health Nursing jobs VA.gov Home | Veterans Affairs Career Opportunities UMHB Statement by Acting Secretary of Labor Julie Su on October jobs report US Department of Labor Careers at Union | Human Resources Union College Careers Washington State University Recruiters urge candidates to use AI to apply for jobs Financial Times US employers added just 12,000 jobs last month as hurricanes and strikes sharply reduce payrolls The Associated Press Working for ICE U.S. Immigration and Customs Enforcement Newsroom October 2024 jobs report: How two major hurricanes, labor strike might affect the numbers - NBC News UF Health Careers UF Health - University of Florida Health Work for Us (U.S. National Park Service) National Park Service Careers at Prairie View A&M University Prairie View A&M University Job Search Results UnitedHealth Group UN COMMON CAREERS VCU Health Work With Us National Oceanic and Atmospheric Administration Career Opportunities Gilead Sciences Careers Medline Reservists (On-Call) FEMA Jobs and internships Bureau of Transportation Statistics Job Opportunities Bellevue School District How to Apply FEMA Careers Micron Careers at Discovery Education Discovery Education Jobs report on eve of election will be among the most muddled in years The Associated Press Careers KPMG Join our team FHI 360 Internship Opportunities | Careers Boston Consulting Group What Trump's election victory means for job seekers Business Insider Careers at Jacobs Jacobs Careers in A&O Shearman Work At Chess.com Chess.com Students and graduates JPMorgan Chase Career Paths FEMA Careers at Balfour Beatty Balfour Beatty Highest-Paying Engineering Careers in 2024 University of North Dakota The secret to career success may well be off to the side The Economist The 16 Best Jobs for Creative & Restless ADHD Brains ADDitude magazine Mental health at work World Health Organization The 10 jobs that landed the biggest pay rises in financial year 2024 The Australian Financial Review Benefits for the whole you Accenture Why Employees Quit HBR.org Daily JobFeed NSW Department of Education Two unis walking the career path alongside graduates The Australian Financial Review How to realize the potential of rising digital jobs World Economic Forum Careers Turner & Townsend Current opportunities Turner & Townsend AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. International Monetary Fund Careers City of Norfolk (.gov) 9 Trends That Will Shape Work in 2024 and Beyond HBR.org Daily 8 global issues shaping and driving job creation World Economic Forum Jobs Energy.gov Careers at King County King County More and more jobs can be done from anywhere. What does that mean for workers? World Economic Forum > Careers > Job-listings National Reconnaissance Office Employment Opportunities Unity Health Toronto Jobs Dublin City University Careers City of Somerville Careers UTSA Today Careers at USI University of Southern Indiana Careers with the City of London City of London, Ontario |
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