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How to Insure Job Security
The attorneys I coach have one common problem. They don't have enough hours in the day to do everything they need to do. Most are working long hours and that "To do" list keeps growing not shrinking. So it is no wonder that when I suggest that they find time to market their practice they think I am just plain daffy! If you are working in a successful law firm with plenty of business, why bother to market yourself? When clients are flowing in it is hard to imagine that it will ever stop! During the past few years here in Boston there have been law firms that closed down because they were no longer profitable, law firms that merged with other law firms, and lawyers who were asked to leave their firm because they weren't covering their overhead. What used to feel like a stable environment now feels very unstable. What can an individual lawyer do? Nothing is constant in the work world today. Everything changes very quickly. To be really nibble attorneys need to be flexible so that they can make a move when circumstances change and their job is threatened. If you are absorbed in your work, it is sometimes difficult to even notice that the environment is changing. Michael Gerber in his book The E Myth Revisited talks about the three roles a business owner must take: entrepreneur, manager and technician. The entrepreneur sets the strategy of the business and has the vision, the manager watches over the processes of the business and the technician does the work of the business. If you work in a firm, you have been hired to do the work of the technician (the legal matters you are working on). There are others who look at strategy and manage the work. I've suggested before that everyone manage his/her own career as though it were a business. Have the attitude of what Daniel Pink calls a "free agent". Not only do you need a career strategy but you need to manage that strategy and your work as a technician. This is really a balancing act - difficult but not impossible. For starters in order to be ready for whatever comes up, having a good solid book of business (client relationships that you own) can help you no matter what happens in your firm or in the environment. Good relationships mean that the clients will move with you to another firm or your own practice. Ok so how do you find the time to create and maintain those relationships? It doesn't have to take a huge amount of time. Make a list of the clients and potential clients that you enjoy working with and who are or would make good clients for you. Telephone calls, notes, breakfasts, or lunches are all good ways to stay in touch. Marketing can be fun not a burden so find your own way. It can also be done quickly between tasks or at a meal that you would be having anyway. Take Action: 1. Read The E-Myth Revisited by Michael Gerber 2. Read Free Agent Nation by Daniel Pink. 3. Read Ten Ways to Market Your Business Doing What You Love To Do http://www.asparker.com/ppts0305.html 4. Read Ten Ways to Develop A Free Agent Attitude http://www.asparker.com/ppts0103.html 5. Make a lunch date with one of the clients or potential clients on your list. Enjoy the connection!! About Alvah Parker
MORE RESOURCES: 36 Academy seniors sign into new careers lewistownsentinel.com Careers University of Northern Colorado Launch into a high-flying career in drone technology VA News (.gov) Trump Sends Mixed Signals on Apprenticeship and Job Training Inside Higher Ed Lee nonprofit finds success in finding jobs for young people with autism Business Observer Careers City of Phoenix (.gov) New law in Washington protects workers from sudden job loss Nonstop Local News How Part-Time Jobs Became a Trap The Atlantic Careers City of Ontario, California (.gov) For Silicon Valley, AI isn’t just about replacing some jobs. It’s about replacing all of them | Ed Newton-Rex The Guardian More Oregonians are holding down multiple jobs The Seattle Times Careers at Prairie View A&M University PVAMU Home Careers at FEMA FEMA.gov Subscribe to new job interest cards Manatee County Careers | Home USDA (.gov) Careers – Human Resources & Federal Programs stjohns.k12.fl.us You're in for a reality check if you want to job-hop right now Business Insider Jobs And Careers | VA Montana Health Care | Veterans Affairs VA.gov Home | Veterans Affairs Employment Opportunities Alabama Department of Public Health (.gov) Careers and Jobs at CRS Catholic Relief Services Careers UC Santa Cruz Is AI closing the door on entry-level job opportunities? The World Economic Forum Careers Fred Hutchinson Cancer Center Working for ICE ICE | U.S. Immigration and Customs Enforcement (.gov) CrowdStrike to cut 500 jobs in plan to scale business Cybersecurity Dive Where federal workers searching for new jobs should look in Maryland The Baltimore Banner Careers at USCIS USCIS (.gov) Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Explore Store Careers Target Corporation Store Hourly Job Areas Target Corporation Corporate Career Job Areas Target Corporation Work for Us National Park Service (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) Job Listings Fayette County Public Schools Careers at TWU Texas Woman's University Jobs and Training at FDA fda.gov Something Alarming Is Happening to the Job Market The Atlantic Work at the U.S. Department of Energy Department of Energy (.gov) Recruitment & Classification Sonoma County (.gov) Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Water Services Careers City of Phoenix (.gov) IOM career gateways International Organization for Migration Career Opportunities UMHB Career Opportunities Gilead Sciences Careers BASF Jobs City of Rochester (.gov) Careers at the IOC Olympics.com Corporate Job Areas - Service Centers & Business Enablement Target Corporation Jobs at Liberty University Liberty University Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum 18 high-paying healthcare jobs that don't need a bachelor's degree Business Insider Healthcare Jobs at Novant Health | Novant Health Novant Health UK wage growth eases as jobs market weakens Financial Times Our Hiring Process Target Corporation Co-op & Career Design Kettering University Careers Calgary Board of Education Career Services Cornerstone University A small Montana town has thrived on federal jobs. Now come Trump’s cuts. The Washington Post Interview Guide and Tips Target Corporation MPA Employment Data USC Price School 20 Companies That Offer Unlimited Vacation Days | Careers U.S. News & World Report Current opportunities Turner & Townsend Recorded Video Interviews Target Corporation K9 Recruitment Bonuses United States Secret Service (.gov) Careers West Virginia Department of Education Job Opportunities Bellevue School District Careers at Union Union College Careers at Sinai Health Sinai Health WORK AT LVMH LVMH Programs and Internships Goldman Sachs Employment Opportunities Unity Health Toronto Work with us JPMorganChase Careers City of Norfolk (.gov) Careers Newfoundland and Labrador Health Services Work for the City of St. Louis City of St. Louis, MO (.gov) Students and graduates JPMorganChase Careers and skills JPMorganChase |
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