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How to Turn a Job Search into a Career Find
The only way to find a new career is to stop looking for a job Career success requires the identical effort and targeting as setting a course for continuous professional development. Job opportunities are found through the strategic use of the same steering mechanism that successfully sells products and services: Positioning, Exposure and Marketing. Seek employers needing solutions to their problemsChange your career search strategy from hastily blasting resumes extolling your attributes to more thoughtfully approaching an employer with the idea of helping him or her solve a problem or achieve a goal. By doing so, you'll leverage your competitive advantage. You'll then always invest your energies where you can obtain the highest return of time and energy because your initiatives will have a target or an "intensity of purpose." Hot career tip: Deliberately design your career management campaign for success. There are nine angles to engineer a successful marketing strategy in a competitive hunt and each brings focus and clarity. These benchmarks more effectively drive a career transition because they concentrate on identifying problems, differentiating solutions and maximizing exposure to career resources. POSITIONING ?Position yourself as a consultant rather than a salesperson regardless of your field. Do this first in your own mind and then in the mind of your "customer," the targeted employer. ?Be a Problem Detective. Approach each employer with the idea of helping him or her solve a problem or achieve a goal. Describe what you can do, not who you are. ?Analyze the benefits you will provide an employer from the employer's point of view then define the nature of your contribution as it relates to his or her need. EXPOSURE ?Keep your "sales" pipeline full by continually prospecting for targeted employers. Always have more people to see than you have time to seem them, but put off calling on low-value, low-probability prospects. ?Maximize your exposure-to-opportunity by using multiple strategies simultaneously. Increase your likelihood of career success by increasing the number of your activities. ?Look upon your career marketing territory as a farmer looks upon a rich piece of land; like an area to be harvested, week after week. MARKETING ?Don't lose sight of your primary goal: to sell your skills as a specific personalized solution to an identified employer need. ?Think of yourself as a resource to yourself and to prospective employers. Products are sold by quantifying the net dollar benefit to your customer of using your talents. ?Differentiate what you offer. Define its distinctiveness and bring the entire decision to hire you to hang on this key benefit. Finding a great career position is no accidentA career move must be deliberate and strategic. You must master proven product sales techniques meshed with relentless subterranean market research and analysis to find your best career. Your success in turning a job search into a career find will be in direct proportion to what you do after you do what you are expected to do. Be absolutely clear about what you want, why you want it, when you want it and what you are willing to do to get it. Let your "inner hamster" escape off the mindless track of a career pursuit without purpose. Regain control of your job search. Grab the key out of the cage you've put yourself in by using the distinct marketing concepts of Positioning, Exposure and Marketing. Marta Driesslein, CECC (http://www.interviewing.com) is a management consultant for R.L. Stevens & Associates Inc. For over 24 years R.L. Stevens & Associates has been the Nation's most successful privately-held firm, specializing in executive career searches generating quality interviews through both advertised and unadvertised channels.
MORE RESOURCES: McKesson Careers | The future of health starts with you. McKesson Careers Careers homepage Continental AG Corporate Lowe's Careers How to use AI to get a job interview and nail it – along with the salary you deserve | Job hunting The Guardian Careers City of Phoenix (.gov) Working for ICE ice.gov Careers University of Northern Colorado Careers at FEMA FEMA.gov Job Loss Is a Kind of Grief The Atlantic Careers City of Ontario, California (.gov) Improve Your Chances of Landing That Job Interview IEEE Spectrum I landed job offers at Meta, Microsoft, and Google, thanks to this LinkedIn hack anyone can use Fortune Careers at Prairie View A&M University PVAMU Home Careers | Home USDA (.gov) Jobs Multnomah County Technology Lowe's Careers Careers and Jobs at CRS Catholic Relief Services Careers - MDOT Maryland.gov Work at Fairfield Fairfield University Careers Baxter Careers Johnson & Johnson Store Hourly Job Areas Target Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Careers at USCIS USCIS (.gov) Careers at TWU Texas Woman's University Jobs and Training at FDA fda.gov Amazon CEO Andy Jassy shares his top tips for a successful career: ‘Don’t be afraid to fail’ AboutAmazon.com Work at Butler Butler University Job Search Results UnitedHealth Group Careers Jobs City of Rochester (.gov) Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) EPA employees rally in Denver against President Trump’s job and funding cuts Colorado Public Radio Career Opportunities Gilead Sciences Career Opportunities UMHB Welcome to People Operations Taylor University Finding Your New Career at the City of Phoenix City of Phoenix (.gov) Careers at Willamette Willamette University Jobs Report NFIB IOM career gateways International Organization for Migration Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers Washington State University Careers BASF Jobs at Liberty University Liberty University Student internships at J&J Johnson & Johnson Careers Healthcare Jobs at Novant Health | Novant Health Novant Health Why hasn’t AI taken your job yet? Financial Times Jobs And Careers | VA Montana Health Care | Veterans Affairs VA.gov Home | Veterans Affairs Careers | Human Resources Seattle University Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum Work for the City of St. Louis City of St. Louis, MO (.gov) Ready for your next great job? ADP Careers Careers WV Department of Education Our Hiring Process Target Careers The Ocean Cleanup UF Health Careers UF Health Careers Job Seekers Illinois Human Resources Careers at CrowdStrike CrowdStrike.com DOGE Terminated Me After I Moved Away From My Family for a VA Job Business Insider Careers at Union Union College KPMG Careers KPMG Jobs for Veterans and transitioning military VA Careers (.gov) As Layoffs Continue, Federal Workers Face Sluggish Job Market The New York Times Careers Euromonitor Interview Guide and Tips Target Job Opportunities Bellevue School District Current opportunities Turner & Townsend RESTORING ACCOUNTABILITY TO POLICY-INFLUENCING POSITIONS WITHIN THE FEDERAL WORKFORCE The White House (.gov) Work at UI Health Care | University of Iowa Health Care University of Iowa Health Care Medical Center Job application FAQs Newfoundland and Labrador Health Services 3. Skills outlook - The Future of Jobs Report 2025 The World Economic Forum Surging job market could prove costly for households, businesses as odds of quick rate cuts fade AP News WORK AT LVMH LVMH US job market soars past expectations in last report before Trump retakes White House - The Guardian Careers at Jacobs Jacobs |
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