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How to Transform a Boring Note Into A Killer Cover Letter - Part I
The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it to your cover letter, it has the power to transform a regular cover letter into an attention-grabbing "Killer Cover Letter" that'll make your phone ring off the hook. AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process marketers want to take their prospect through in order to make a sale. In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm going to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview). By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go. Attention The first thing you need to do is grab the reader's attention. You must get the reader's attention before he or she can become interested and desirous of your offer to come in for an interview. We're all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader's attention? There are several ways actually. One way is to create an attention-grabbing opening sentence or headline as copywriters call it. Think of it like the headlines in newspapers and magazines. You choose which articles to read by quickly glancing at the headlines, don't you? So why not put an attention-grabbing headline on your cover letter? Most cover letters don't have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the pack and draws attention to your message, wouldn't you agree? Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get Joe's attention? You could start jumping up and down and yelling, "Hey! Over Here!" That might work. A better way would be to yell "Hey Joe! Over Here!" That'd be more likely to catch Joe's attention, wouldn't it? Because he hears his name. Personalization increases response dramatically. Now let's take that thought and apply it to your headline. Adding personalization to your headline is a great idea. Use the recipient's name right there in the headline. It makes the message more personal and increases the chance the message is read. Let's take that one step further. Say you're looking for a job as a nurse and you know the hiring manger's name is Susan. Susan is understaffed and looking for nurses. So give Susan an attention-grabbing headline to open your cover letter. How about this, "Susan, Finally! A Nurse Who Can Do More Than Take A Temperature! But don't stop there. Make it big and bold. Remember, it's a headline. Make sure Susan notices the headline. Grab Susan's attention. How could Susan possibly not notice that headline strategically placed at the top of your cover letter? And you can take that simple concept and apply it to a cover letter to any hiring manager for any job. So work on an attention-grabbing opening sentence and in Part II we'll talk about interest, desire, and action. Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
MORE RESOURCES: Employment opportunities Department of Taxation and Finance Search & Apply Lowe's Careers at USCIS USCIS Careers UNCO News Central Careers | Career Opportunities West Virginia University The Best Jobs in America in 2025 U.S News & World Report Money Jobs- Legacy Energy.gov Jobs, health and inclusion at Davos 2025. Here's what to know World Economic Forum Careers ontarioca.gov Plan your career pathway or job search with comprehensive online resources from Workforce Development Board kawarthaNOW.com Careers | Home USDA.gov The Right Way to Look for a New Job The Atlantic Careers at TWU Texas Woman's University Nearly Half Of Workers Will Consider A Job Change If Ordered Back To The Office, Survey Finds Forbes Even Harvard M.B.A.s Are Struggling to Land Jobs The Wall Street Journal Jobs City of Rochester (.gov) Howard Levitt: Tariffs would lead to devastating job losses — without the usual safety nets Financial Post Careers and Jobs at CRS Catholic Relief Services Anatomy of a jobs promise Financial Times Working for ICE U.S. Immigration and Customs Enforcement Newsroom Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them World Economic Forum Jobs and Training at FDA FDA.gov The Future of Jobs Report 2025 World Economic Forum Careers The Ocean Cleanup Careers Fred Hutch News Service Fake Job Postings Are Becoming a Real Problem The Wall Street Journal Jobs at Liberty University Liberty News Work for the City of St. Louis City of St. Louis Careers BASF Career Opportunities UMHB Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care The 15 fastest-growing jobs in the US, according to LinkedIn Business Insider Healthcare Jobs at Novant Health | Novant Health Novant Health Start your career journey with Illinois, a top leader in research, teaching, and public engagement University of Illinois Urbana-Champaign Career Opportunities Gilead Sciences Careers West Virginia Department of Education Careers at Union | Human Resources Union College Careers Washington State University Future of Jobs Report 2025: These are the fastest growing and declining jobs World Economic Forum Auberle's $1.5 million YouthBuild grant will change lives through training programs that lead to jobs Pittsburgh Union Progress Can I Get a Mortgage If I Just Started a New Job? | 2025 The Mortgage Reports Nursing jobs VA.gov Home | Veterans Affairs Jobs, inflation, and the Fed: How they're all related Yahoo Finance U.S. Job Growth Ends the Year Strong The New York Times Why elite MBA graduates are struggling to find jobs The Economist IOM career gateways International Organization for Migration (IOM) Job Search Results UnitedHealth Group Work for Us (U.S. National Park Service) National Park Service UF Health Careers UF Health - University of Florida Health UK employers cut jobs after Budget, official data shows Financial Times Careers at Prairie View A&M University Prairie View A&M University Working at Siemens Energy: Careers & Job Opportunities Siemens Energy U.S. payrolls grew by 256,000 in December, much more than expected; unemployment rate falls to 4.1% CNBC Job Opportunities Bellevue School District Physician recruitment agreements: Understanding signing bonuses, relocation expenses, or loan repayment incentives. Medical Economics Reservists (On-Call) FEMA Early Careers | Students & Recent Graduates | BCG Careers Boston Consulting Group State Job Openings CT.gov KPMG Careers KPMG Aviation to advertising, top 10 fastest-growing jobs in India 2025 The Indian Express BP axes 4,700 jobs in cost-cutting drive Financial Times Most Americans Feel Good About Their Job Security but Not Their Pay Pew Research Center Join our team FHI 360 Careers Olympic Channel and OBS Olympics Work at the U.S. Department of Energy Energy.gov Students and graduates JPMorgan Chase Bring Resumes To Health Ministry’s Career Expo And Employment Fair Government of Jamaica, Jamaica Information Service Careers at Jacobs Jacobs WORK AT LVMH LVMH Highest-Paying Engineering Careers in 2024 University of North Dakota Careers at Balfour Beatty Balfour Beatty |
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