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Stand Out From the Crowd with Simple Marketing Methods
Although today's job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers' attention. Apply these eight ideas to stay ahead of your competitors and get hired now! 1. BRAND YOURSELF. Target, Macy's, and Neiman Marcus are all retailers. But you can easily tell them apart because of their effective branding. Apply the concept of branding to your job search. How are you unique or different? What makes you a star? 2. CREATE SOLID MARKETING MATERIALS AND PACKAGE THEM WELL. Does your résumé present specific accomplishments, complete with results that demonstrate what you can do for a potential employer? If not, why not? Is it clean, neat, and easy to read? Do you have a personal business card? Does it convey quality? 3. WRITE POWERFUL COVER LETTERS that communicate your achievements, demonstrate you professionalism, and excite perspective employers. Use short sentences and short paragraphs. Keep them to one page! 4. HAVE YOUR 10-SECOND COMMERCIAL READY TO GO. Make it snappy and compelling! Use it to describe your skills or a recent accomplishment. 5. THINK ABOUT THE EMPLOYER'S NEEDS, NOT YOUR AGENDA. Never mind your agenda (getting a job), think about the employer's agenda (solving a problem). What problem are they trying to solve? Describe how you can help. Then follow up, follow up, follow up. 6. PREPARE YOUR TELEPHONE SCRIPTS. Write one to use when you get a live person on the line, a second when leaving your first voice mail message, and a third one for your follow-up voice mail message. Practice it in front of a mirror until you can deliver it naturally. Stand, smile, and speak into a mirror when delivering it. 7. EXPECT REJECTIONS AND OJBECTIONS. Handle them without getting flustered. "I can understand your concern about (their objection or concern), and because of my (skills, experience with, and so on) that has never been an issue." 8. LOOK FOR OPPORTUNITIES TO ADD TO YOUR SKILLS. Take a class, accept a volunteer assignment, or join a professional association. Learn, grow, and interact with the potential movers and shakers in your industry. Give them a preview of what you will deliver when they hire you. Mary Jeanne Vincent is the author of Acing the Interview tip cards featuring answers to the top 20 "killer" interview questions. Also included are tips for interviewing in the new economy, ideas for responding to illegal and trick questions, and suggestions for avoiding 10 deadly interview mistakes. Go to http://www.2bworkwise.com for free job search articles and to sign up for the free WorkWise e-zine. For information on individual job and career coaching or to find out about other practical, easy-to-use career tools call Mary Jeanne at 831.657.9151.
MORE RESOURCES: 36 Academy seniors sign into new careers lewistownsentinel.com Careers University of Northern Colorado Launch into a high-flying career in drone technology VA News (.gov) Trump Sends Mixed Signals on Apprenticeship and Job Training Inside Higher Ed Lee nonprofit finds success in finding jobs for young people with autism Business Observer Careers City of Phoenix (.gov) New law in Washington protects workers from sudden job loss Nonstop Local News How Part-Time Jobs Became a Trap The Atlantic Careers City of Ontario, California (.gov) For Silicon Valley, AI isn’t just about replacing some jobs. It’s about replacing all of them | Ed Newton-Rex The Guardian More Oregonians are holding down multiple jobs The Seattle Times Careers at Prairie View A&M University PVAMU Home Careers at FEMA FEMA.gov Subscribe to new job interest cards Manatee County Careers | Home USDA (.gov) Careers – Human Resources & Federal Programs stjohns.k12.fl.us You're in for a reality check if you want to job-hop right now Business Insider Jobs And Careers | VA Montana Health Care | Veterans Affairs VA.gov Home | Veterans Affairs Employment Opportunities Alabama Department of Public Health (.gov) Careers and Jobs at CRS Catholic Relief Services Careers UC Santa Cruz Is AI closing the door on entry-level job opportunities? The World Economic Forum Careers Fred Hutchinson Cancer Center Working for ICE ICE | U.S. Immigration and Customs Enforcement (.gov) CrowdStrike to cut 500 jobs in plan to scale business Cybersecurity Dive Where federal workers searching for new jobs should look in Maryland The Baltimore Banner Careers at USCIS USCIS (.gov) Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Explore Store Careers Target Corporation Store Hourly Job Areas Target Corporation Corporate Career Job Areas Target Corporation Work for Us National Park Service (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) Job Listings Fayette County Public Schools Careers at TWU Texas Woman's University Jobs and Training at FDA fda.gov Something Alarming Is Happening to the Job Market The Atlantic Work at the U.S. Department of Energy Department of Energy (.gov) Recruitment & Classification Sonoma County (.gov) Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Water Services Careers City of Phoenix (.gov) IOM career gateways International Organization for Migration Career Opportunities UMHB Career Opportunities Gilead Sciences Careers BASF Jobs City of Rochester (.gov) Careers at the IOC Olympics.com Corporate Job Areas - Service Centers & Business Enablement Target Corporation Jobs at Liberty University Liberty University Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum 18 high-paying healthcare jobs that don't need a bachelor's degree Business Insider Healthcare Jobs at Novant Health | Novant Health Novant Health UK wage growth eases as jobs market weakens Financial Times Our Hiring Process Target Corporation Co-op & Career Design Kettering University Careers Calgary Board of Education Career Services Cornerstone University Interview Guide and Tips Target Corporation MPA Employment Data USC Price School 20 Companies That Offer Unlimited Vacation Days | Careers U.S. News & World Report Current opportunities Turner & Townsend Recorded Video Interviews Target Corporation K9 Recruitment Bonuses United States Secret Service (.gov) Careers West Virginia Department of Education Job Opportunities Bellevue School District Careers at Union Union College WORK AT LVMH LVMH Programs and Internships Goldman Sachs Employment Opportunities Unity Health Toronto Work with us JPMorganChase Careers City of Norfolk (.gov) Careers Newfoundland and Labrador Health Services Work for the City of St. Louis City of St. Louis, MO (.gov) Students and graduates JPMorganChase Careers and skills JPMorganChase KCMO Career Center | CITY OF KANSAS CITY | OFFICIAL WEBSITE City of Kansas City (.gov) |
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