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Stand Out From the Crowd with Simple Marketing Methods
Although today's job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers' attention. Apply these eight ideas to stay ahead of your competitors and get hired now! 1. BRAND YOURSELF. Target, Macy's, and Neiman Marcus are all retailers. But you can easily tell them apart because of their effective branding. Apply the concept of branding to your job search. How are you unique or different? What makes you a star? 2. CREATE SOLID MARKETING MATERIALS AND PACKAGE THEM WELL. Does your résumé present specific accomplishments, complete with results that demonstrate what you can do for a potential employer? If not, why not? Is it clean, neat, and easy to read? Do you have a personal business card? Does it convey quality? 3. WRITE POWERFUL COVER LETTERS that communicate your achievements, demonstrate you professionalism, and excite perspective employers. Use short sentences and short paragraphs. Keep them to one page! 4. HAVE YOUR 10-SECOND COMMERCIAL READY TO GO. Make it snappy and compelling! Use it to describe your skills or a recent accomplishment. 5. THINK ABOUT THE EMPLOYER'S NEEDS, NOT YOUR AGENDA. Never mind your agenda (getting a job), think about the employer's agenda (solving a problem). What problem are they trying to solve? Describe how you can help. Then follow up, follow up, follow up. 6. PREPARE YOUR TELEPHONE SCRIPTS. Write one to use when you get a live person on the line, a second when leaving your first voice mail message, and a third one for your follow-up voice mail message. Practice it in front of a mirror until you can deliver it naturally. Stand, smile, and speak into a mirror when delivering it. 7. EXPECT REJECTIONS AND OJBECTIONS. Handle them without getting flustered. "I can understand your concern about (their objection or concern), and because of my (skills, experience with, and so on) that has never been an issue." 8. LOOK FOR OPPORTUNITIES TO ADD TO YOUR SKILLS. Take a class, accept a volunteer assignment, or join a professional association. Learn, grow, and interact with the potential movers and shakers in your industry. Give them a preview of what you will deliver when they hire you. Mary Jeanne Vincent is the author of Acing the Interview tip cards featuring answers to the top 20 "killer" interview questions. Also included are tips for interviewing in the new economy, ideas for responding to illegal and trick questions, and suggestions for avoiding 10 deadly interview mistakes. Go to http://www.2bworkwise.com for free job search articles and to sign up for the free WorkWise e-zine. For information on individual job and career coaching or to find out about other practical, easy-to-use career tools call Mary Jeanne at 831.657.9151.
MORE RESOURCES: Careers at Prairie View A&M University Prairie View A&M University National Park Service restores some jobs of fired employees, pledges to hire 7,700 seasonal workers WVTM13 Birmingham Corporate Lowe's 2025 Job Hunting: The Skills That Will Make or Break Your Career and the Fastest Growing Fields Investopedia Careers Baxter Commonwealth Job Fair Governor Tom Wolf Careers at USCIS USCIS Charted: Which Jobs Are Using AI the Most? Visual Capitalist Investigation: Ohio Dept. of Natural Resources lawyer worked second job on state's dime The Columbus Dispatch Careers ontarioca.gov Compensation & Benefits Lowe's Careers | Home USDA.gov Understanding America’s Labor Shortage uschamber.com Thousands of federal employees fired from US regulatory and science funding agencies Chemical & Engineering News Employment opportunities Department of Taxation and Finance Jobs City of Rochester (.gov) Careers Catholic University Communications Store Hourly Job Areas Target Corporate Careers at TWU Texas Woman's University Work at Butler Butler University Corporate Career Job Areas Target Corporate Jobs and Training at FDA FDA.gov Careers Franchise Tax Board Jobs at Liberty University Liberty News Work at the U.S. Department of Energy Energy.gov Employment | Department of Corrections Governor Tom Wolf Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers and Jobs at CRS Catholic Relief Services Apply to Work as a 911 Call Taker RaleighNC.gov Work With Us National Oceanic and Atmospheric Administration Work for the City of St. Louis City of St. Louis Career Opportunities UMHB Work for Us (U.S. National Park Service) National Park Service Careers at Willamette Willamette University Careers BASF Career Opportunities Gilead Sciences Healthcare Jobs at Novant Health | Novant Health Novant Health Job Seekers University of Illinois Urbana-Champaign Careers at Union Union College Employment Opportunities Cobb County School District Careers Washington State University IOM career gateways International Organization for Migration (IOM) Careers West Virginia Department of Education Careers at FEMA FEMA Jobs and careers | Veterans Affairs Veterans Affairs Careers at the IOC Olympics MTA is hiring for jobs with no education requirements or experience PIX11 New York News Education Jobs on IowaWORKS Iowa.gov Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them World Economic Forum UF Health Careers UF Health - University of Florida Health Employment Opportunities Chestnut Hill College | Corporate Job Areas - Human Resources Target Corporate Careers CrowdStrike Corporate Job Areas - Marketing & Digital Target Corporate Careers City of Scottsdale MBA applications bounce back in tougher job market Financial Times Job search KPMG Current opportunities Turner & Townsend Job Opportunities Bellevue School District Careers KPMG How to Apply FEMA Careers S&P Global Recorded Video Interviews Target Corporate The 16 Best Jobs for Creative & Restless ADHD Brains ADDitude magazine Explore BCG locations around the world Boston Consulting Group WORK AT LVMH LVMH Careers at Jacobs Jacobs Surging job market could prove costly for households, businesses as odds of quick rate cuts fade The Associated Press Early careers NHS staff increasingly unhappy at work Personnel Today Work with us JPMorgan Chase |
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