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How To Pick The Best Career For You, Part 1
In Part One we'll look at how Positioning or "Coming to a Theater Near You" simplifies and expedites your employment hunt by reinforcing employer buy-in through justification of the sale. Rapidly gain employer agreement that you're the right person for the job by proving how their organizational needs are met through your specific abilities to solve their identified problems. Your search shouldn't be about the moneyMost job hunters passively seek a job by default rather than strategic design. If you do, you may be committing the ultimate career crime against yourself, your wallet, and perhaps your future. Choosing a career because it pays bills puts you in a vulnerable position by exposing you to unnecessary hidden dangers. Your quest will be driven by your needs rather than the "customer's" (an employer's) requirements. The unfortunate result will always hold you hostage to the tyranny of the urgent or whatever pressing matter is controlling the motivation of your search at the time. Wouldn't you rather transition to a new career that brings meaning and purpose to your work? Want to know how to make this a reality faster? Solve problems. Hot career tipHow do you save yourself hundreds of hours while job searching and potentially, over the course of a career life time, earn thousands more dollars in income? Plan a career and target your search where you can position yourself to supply value by providing solutions to company challenges. Pick a job based on an employer's need rather than your own. Create demand and position yourself as a problem solverThe compelling reason employers hire candidates is to generate tangible benefits for his / or her organization in terms of: Saving money Increasing revenues Improving productivity Streamline operations Enhancing client relations Your preliminary oral and written communications should be as electrifying and enticing as those high-adventure "movie trailers" that create convincing first round interest for you to see the film. Tease them and then please themWe generally go to the movies because of a promotional marketing approach that presents the value of watching the moving before we actually do so. Right? The tantalizer, or "Coming to a Theater Near You" appeals to our sense of emotional need (adventure, laughter, romance, etc.), which then compels us to want to see the movie. When we see the motion picture, we evaluate the degree of fulfillment of the emotional need, and subsequently justify our viewing. This same "Coming to a Theater Near You" concept is Tier One of a powerful three-staged marketing approach that will revolutionize how you find your best career, sooner. Targeted Positioning obtains interviews with recruiters and key decision makers with greater ease. When you position yourself as the personalized solution to a company's identified need or challenge, you justify their investment of time and energy required to find out more about you. Prove your value by front-loading your Wow!The right mix of marketing strategies or "Coming to a Theater Near You" rapidly confirms your value to decision makers. Achieve this by front-loading the Wow! or sizzle of who you are, what you'll do, and how your contributions will have a positive affect their organizational growth. Your time-saving effort then auto-creates momentum, anticipated results and prevents the pursuit from getting bogged down in "process." If you've ever been ravenously hungry and caught a whiff of hot, steamy, mouth-watering Fajitas, you know what power front-loading the sizzle has on your appetite! The unique "Coming to a Theater" marketing tactic has the same compelling effect on employers and ensures your career search is hot-wired for success. Make 'em drool for you and your talents by changing your focus from "what's in it for me" to "what's in it for them" and you'll have stronger control over picking the best career for you. A sneak peak into Part TwoSo how do you tie the exposure to the solution of the "employer's" needs and then clearly communicate that linkage? How do you optimistically affect the perception of the employer's purchase of your talents? Part Two will challenge your traditional thinking on networking and provide you a whole new way of exposing you to career opportunities. Marta L. Driesslein, CECC(http://www.interviewing.com) is a senior consultant for R.L. Stevens & Associates Inc., a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients' career transitioning needs.
MORE RESOURCES: US Department of Labor releases new Job Corps Transparency Report U.S. Department of Labor (.gov) Careers at FEMA FEMA.gov Jobs and careers | Veterans Affairs VA.gov Home | Veterans Affairs What Jobs Can You Get With a Finance Degree? | Careers | U.S. News U.S. News & World Report Careers University of Northern Colorado Navigating Opportunity: Career Information and Mobility in Low-Wage Employment American Enterprise Institute Trying to “Bring Back” Manufacturing Jobs Is a Fool’s Errand Cato Institute Careers | Career Opportunities West Virginia University Careers City of Phoenix (.gov) Careers City of Ontario, California (.gov) Careers at Prairie View A&M University PVAMU Home Employment at WKU Western Kentucky University Employment Opportunities at National Headquarters The Salvation Army USA Careers at J&J Johnson & Johnson Careers Career Paths FEMA.gov Careers | Home USDA (.gov) Careers and Jobs at CRS Catholic Relief Services Employment Opportunities Alabama Department of Public Health (.gov) Careers UC Santa Cruz Work at Fairfield Fairfield University Careers - MDOT Maryland.gov Careers Fred Hutchinson Cancer Center Working for ICE ice.gov So, Why’d You Leave That Job? The New York Times Careers at USCIS USCIS (.gov) Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Careers Johnson & Johnson Store Hourly Job Areas Target Corporation Careers at TWU Texas Woman's University Work for Us (U.S. National Park Service) National Park Service (.gov) Work at Butler Butler University Jobs and Training at FDA fda.gov Explore Store Careers Target Corporation Domestic/Civil Service careers.state.gov How to change careers at 40 The Telegraph Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers at Simon & Schuster SimonandSchuster.biz Water Services Careers City of Phoenix (.gov) Career Opportunities Gilead Sciences Jobs City of Rochester (.gov) Career Opportunities UMHB How to Apply FEMA.gov Careers at Willamette Willamette University Full-time jobs for students Johnson & Johnson Careers Careers BASF Jobs at Liberty University Liberty University Careers Washington State University Careers at the IOC Olympics.com Employment Services for PhD Mathematicians American Mathematical Society Early Talent programmes AstraZeneca Healthcare Jobs at Novant Health | Novant Health Novant Health Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum Careers and Employment Willamette University NASA Careers: Pathways NASA (.gov) Student internships at J&J Johnson & Johnson Careers Business Wire Careers & Jobs Business Wire Our Hiring Process Target Corporation Careers The Ocean Cleanup The Best Jobs in America in 2025 Money/ US News U.S. adds 228K jobs in March amidst market volatility: How investors should read the numbers Chase Bank Corporate Job Areas - Marketing & Digital Target Corporation KPMG Careers KPMG UF Health Careers UF Health Careers Store Leadership Job Areas Target Corporation Finding Your New Career at the City of Phoenix City of Phoenix (.gov) Ready for your next great job? ADP Careers Careers West Virginia Department of Education Job search KPMG Are you retiring or retired and searching for job? Here’s a guide on finding job after retirement The Economic Times Careers at Union Union College Jobs for Veterans and transitioning military VA Careers (.gov) The Gen X Career Meltdown The New York Times DOE Report Shows Clean Energy Jobs Grew at More Than Twice the Rate of Overall U.S. Employment Department of Energy (.gov) Early Careers | Students & Recent Graduates | BCG Careers Boston Consulting Group Work for the City of St. Louis City of St. Louis, MO (.gov) Current opportunities Turner & Townsend Interview Guide and Tips Target Corporation Job Opportunities Bellevue School District Microsoft mulls more job cuts, this time focused on managers and non-coders, not just low performers, sources say Business Insider Job Seekers Illinois Human Resources Gender pay gap in U.S. has narrowed slightly over 2 decades Pew Research Center RESTORING ACCOUNTABILITY TO POLICY-INFLUENCING POSITIONS WITHIN THE FEDERAL WORKFORCE The White House (.gov) Experienced Professionals | Careers | BCG Boston Consulting Group Explore BCG locations around the world Boston Consulting Group Postdoctoral Research Los Alamos National Laboratory (.gov) |
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