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How to Insure Job Security
The attorneys I coach have one common problem. They don't have enough hours in the day to do everything they need to do. Most are working long hours and that "To do" list keeps growing not shrinking. So it is no wonder that when I suggest that they find time to market their practice they think I am just plain daffy! If you are working in a successful law firm with plenty of business, why bother to market yourself? When clients are flowing in it is hard to imagine that it will ever stop! During the past few years here in Boston there have been law firms that closed down because they were no longer profitable, law firms that merged with other law firms, and lawyers who were asked to leave their firm because they weren't covering their overhead. What used to feel like a stable environment now feels very unstable. What can an individual lawyer do? Nothing is constant in the work world today. Everything changes very quickly. To be really nibble attorneys need to be flexible so that they can make a move when circumstances change and their job is threatened. If you are absorbed in your work, it is sometimes difficult to even notice that the environment is changing. Michael Gerber in his book The E Myth Revisited talks about the three roles a business owner must take: entrepreneur, manager and technician. The entrepreneur sets the strategy of the business and has the vision, the manager watches over the processes of the business and the technician does the work of the business. If you work in a firm, you have been hired to do the work of the technician (the legal matters you are working on). There are others who look at strategy and manage the work. I've suggested before that everyone manage his/her own career as though it were a business. Have the attitude of what Daniel Pink calls a "free agent". Not only do you need a career strategy but you need to manage that strategy and your work as a technician. This is really a balancing act - difficult but not impossible. For starters in order to be ready for whatever comes up, having a good solid book of business (client relationships that you own) can help you no matter what happens in your firm or in the environment. Good relationships mean that the clients will move with you to another firm or your own practice. Ok so how do you find the time to create and maintain those relationships? It doesn't have to take a huge amount of time. Make a list of the clients and potential clients that you enjoy working with and who are or would make good clients for you. Telephone calls, notes, breakfasts, or lunches are all good ways to stay in touch. Marketing can be fun not a burden so find your own way. It can also be done quickly between tasks or at a meal that you would be having anyway. Take Action: 1. Read The E-Myth Revisited by Michael Gerber 2. Read Free Agent Nation by Daniel Pink. 3. Read Ten Ways to Market Your Business Doing What You Love To Do http://www.asparker.com/ppts0305.html 4. Read Ten Ways to Develop A Free Agent Attitude http://www.asparker.com/ppts0103.html 5. Make a lunch date with one of the clients or potential clients on your list. Enjoy the connection!! About Alvah Parker
MORE RESOURCES: Employment opportunities Department of Taxation and Finance Search & Apply Lowe's Careers at USCIS USCIS Careers UNCO News Central Careers | Career Opportunities West Virginia University The Best Jobs in America in 2025 U.S News & World Report Money Jobs- Legacy Energy.gov Jobs, health and inclusion at Davos 2025. Here's what to know World Economic Forum Careers ontarioca.gov Plan your career pathway or job search with comprehensive online resources from Workforce Development Board kawarthaNOW.com Careers | Home USDA.gov The Right Way to Look for a New Job The Atlantic Careers at TWU Texas Woman's University Nearly Half Of Workers Will Consider A Job Change If Ordered Back To The Office, Survey Finds Forbes Even Harvard M.B.A.s Are Struggling to Land Jobs The Wall Street Journal Jobs City of Rochester (.gov) Howard Levitt: Tariffs would lead to devastating job losses — without the usual safety nets Financial Post Careers - MDOT Maryland.gov Careers and Jobs at CRS Catholic Relief Services Anatomy of a jobs promise Financial Times Employment Opportunities | Game Commission Governor Tom Wolf Working for ICE U.S. Immigration and Customs Enforcement Newsroom Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them World Economic Forum Jobs and Training at FDA FDA.gov The Future of Jobs Report 2025 World Economic Forum Employment Opportunities Alabama Department of Public Health Careers The Ocean Cleanup Careers Fred Hutch News Service Work for the City of St. Louis City of St. Louis Jobs at Liberty University Liberty News Fake Job Postings Are Becoming a Real Problem The Wall Street Journal Employment | Department of Corrections Governor Tom Wolf Careers BASF Career Opportunities UMHB Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care The 15 fastest-growing jobs in the US, according to LinkedIn Business Insider Start your career journey with Illinois, a top leader in research, teaching, and public engagement University of Illinois Urbana-Champaign Healthcare Jobs at Novant Health | Novant Health Novant Health Work With Us National Oceanic and Atmospheric Administration Career Opportunities Gilead Sciences Careers West Virginia Department of Education Careers at Union | Human Resources Union College Careers Washington State University Future of Jobs Report 2025: These are the fastest growing and declining jobs World Economic Forum Auberle's $1.5 million YouthBuild grant will change lives through training programs that lead to jobs Pittsburgh Union Progress Nursing jobs VA.gov Home | Veterans Affairs Jobs and careers | Veterans Affairs Veterans Affairs Jobs, inflation, and the Fed: How they're all related Yahoo Finance U.S. Job Growth Ends the Year Strong The New York Times Why elite MBA graduates are struggling to find jobs The Economist IOM career gateways International Organization for Migration (IOM) Job Search Results UnitedHealth Group Work for Us (U.S. National Park Service) National Park Service UF Health Careers UF Health - University of Florida Health UK employers cut jobs after Budget, official data shows Financial Times Careers at Prairie View A&M University Prairie View A&M University Working at Siemens Energy: Careers & Job Opportunities Siemens Energy U.S. payrolls grew by 256,000 in December, much more than expected; unemployment rate falls to 4.1% CNBC Job Opportunities Bellevue School District Physician recruitment agreements: Understanding signing bonuses, relocation expenses, or loan repayment incentives. Medical Economics Reservists (On-Call) FEMA Early Careers | Students & Recent Graduates | BCG Careers Boston Consulting Group How to Apply FEMA State Job Openings CT.gov KPMG Careers KPMG Aviation to advertising, top 10 fastest-growing jobs in India 2025 The Indian Express BP axes 4,700 jobs in cost-cutting drive Financial Times Most Americans Feel Good About Their Job Security but Not Their Pay Pew Research Center Join our team FHI 360 Careers Olympic Channel and OBS Olympics Work at the U.S. Department of Energy Energy.gov Students and graduates JPMorgan Chase |
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