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Stand Out From the Crowd with Simple Marketing Methods
Although today's job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers' attention. Apply these eight ideas to stay ahead of your competitors and get hired now! 1. BRAND YOURSELF. Target, Macy's, and Neiman Marcus are all retailers. But you can easily tell them apart because of their effective branding. Apply the concept of branding to your job search. How are you unique or different? What makes you a star? 2. CREATE SOLID MARKETING MATERIALS AND PACKAGE THEM WELL. Does your résumé present specific accomplishments, complete with results that demonstrate what you can do for a potential employer? If not, why not? Is it clean, neat, and easy to read? Do you have a personal business card? Does it convey quality? 3. WRITE POWERFUL COVER LETTERS that communicate your achievements, demonstrate you professionalism, and excite perspective employers. Use short sentences and short paragraphs. Keep them to one page! 4. HAVE YOUR 10-SECOND COMMERCIAL READY TO GO. Make it snappy and compelling! Use it to describe your skills or a recent accomplishment. 5. THINK ABOUT THE EMPLOYER'S NEEDS, NOT YOUR AGENDA. Never mind your agenda (getting a job), think about the employer's agenda (solving a problem). What problem are they trying to solve? Describe how you can help. Then follow up, follow up, follow up. 6. PREPARE YOUR TELEPHONE SCRIPTS. Write one to use when you get a live person on the line, a second when leaving your first voice mail message, and a third one for your follow-up voice mail message. Practice it in front of a mirror until you can deliver it naturally. Stand, smile, and speak into a mirror when delivering it. 7. EXPECT REJECTIONS AND OJBECTIONS. Handle them without getting flustered. "I can understand your concern about (their objection or concern), and because of my (skills, experience with, and so on) that has never been an issue." 8. LOOK FOR OPPORTUNITIES TO ADD TO YOUR SKILLS. Take a class, accept a volunteer assignment, or join a professional association. Learn, grow, and interact with the potential movers and shakers in your industry. Give them a preview of what you will deliver when they hire you. Mary Jeanne Vincent is the author of Acing the Interview tip cards featuring answers to the top 20 "killer" interview questions. Also included are tips for interviewing in the new economy, ideas for responding to illegal and trick questions, and suggestions for avoiding 10 deadly interview mistakes. Go to http://www.2bworkwise.com for free job search articles and to sign up for the free WorkWise e-zine. For information on individual job and career coaching or to find out about other practical, easy-to-use career tools call Mary Jeanne at 831.657.9151.
MORE RESOURCES: Supply Chain Lowe's Careers Careers City of Phoenix (.gov) Working for ICE ice.gov Careers University of Northern Colorado How to use AI to get a job interview and nail it – along with the salary you deserve | Job hunting The Guardian Careers City of Ontario, California (.gov) Meet a millennial who quit her tech job, temporarily moved to Paris, and started a baking business in NYC Business Insider Careers at FEMA FEMA.gov Careers at Prairie View A&M University PVAMU Home Careers | Home USDA (.gov) Jobs Multnomah County Careers and Jobs at CRS Catholic Relief Services Job Loss Is a Kind of Grief The Atlantic Careers - MDOT Maryland.gov Work at Fairfield Fairfield University Careers Baxter Store Hourly Job Areas Target Corporate Career Job Areas Target Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Careers at USCIS USCIS (.gov) Improve Your Chances of Landing That Job Interview IEEE Spectrum Careers at TWU Texas Woman's University Jobs and Training at FDA fda.gov Work at Butler Butler University Amazon CEO Andy Jassy shares his top tips for a successful career: ‘Don’t be afraid to fail’ AboutAmazon.com Water Services Careers City of Phoenix (.gov) Job Search Results UnitedHealth Group Careers Jobs City of Rochester (.gov) Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) Career Opportunities UMHB Career Opportunities Gilead Sciences Careers Johnson & Johnson Finding Your New Career at the City of Phoenix City of Phoenix (.gov) Careers at Willamette Willamette University IOM career gateways International Organization for Migration Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers Washington State University Careers BASF Jobs at Liberty University Liberty University Healthcare Jobs at Novant Health | Novant Health Novant Health Jobs And Careers | VA Montana Health Care | Veterans Affairs VA.gov Home | Veterans Affairs Student internships at J&J Johnson & Johnson Careers Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum Work for the City of St. Louis City of St. Louis, MO (.gov) Career Comeback UBS Certified Direct Care Professional (CDCP) Wisconsin Department of Health Services (.gov) Jobs & Employment Monmouthshire County Council Ready for your next great job? ADP Careers Careers WVDE Our Hiring Process Target Careers The Ocean Cleanup UF Health Careers UF Health Careers Job Seekers Illinois Human Resources Careers CrowdStrike.com EPA employees rally in Denver against President Trump’s job and funding cuts Colorado Public Radio Careers at Union Union College KPMG Careers KPMG March 2025 Preview: What to Expect in the Jobs Report Center for Economic and Policy Research Why hasn’t AI taken your job yet? Financial Times Matching Talent to the Jobs of Tomorrow: A Guidebook for Public Employment Services 2025 The World Economic Forum Jobs for Veterans and transitioning military VA Careers (.gov) Human Resources Department City of Phoenix (.gov) DOE Report Shows Clean Energy Jobs Grew at More Than Twice the Rate of Overall U.S. Employment Department of Energy (.gov) Provincial Government Job Opportunities Government of Prince Edward Island Current opportunities Turner & Townsend 60+ Stats On AI Replacing Jobs (2024) Exploding Topics Talent Solutions CBIZ Careers Euromonitor Job Opportunities Bellevue School District 20 Careers With the Most Job Security in 2025 US News Money Careers El Dorado County (.gov) The Job Market Is Frozen The Atlantic 15 jobs that work with wild animals International Fund for Animal Welfare | IFAW Recorded Video Interviews Target 15 Most Stressful Jobs for 2025 US News Money |
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