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Stand Out From the Crowd with Simple Marketing Methods
Although today's job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers' attention. Apply these eight ideas to stay ahead of your competitors and get hired now! 1. BRAND YOURSELF. Target, Macy's, and Neiman Marcus are all retailers. But you can easily tell them apart because of their effective branding. Apply the concept of branding to your job search. How are you unique or different? What makes you a star? 2. CREATE SOLID MARKETING MATERIALS AND PACKAGE THEM WELL. Does your résumé present specific accomplishments, complete with results that demonstrate what you can do for a potential employer? If not, why not? Is it clean, neat, and easy to read? Do you have a personal business card? Does it convey quality? 3. WRITE POWERFUL COVER LETTERS that communicate your achievements, demonstrate you professionalism, and excite perspective employers. Use short sentences and short paragraphs. Keep them to one page! 4. HAVE YOUR 10-SECOND COMMERCIAL READY TO GO. Make it snappy and compelling! Use it to describe your skills or a recent accomplishment. 5. THINK ABOUT THE EMPLOYER'S NEEDS, NOT YOUR AGENDA. Never mind your agenda (getting a job), think about the employer's agenda (solving a problem). What problem are they trying to solve? Describe how you can help. Then follow up, follow up, follow up. 6. PREPARE YOUR TELEPHONE SCRIPTS. Write one to use when you get a live person on the line, a second when leaving your first voice mail message, and a third one for your follow-up voice mail message. Practice it in front of a mirror until you can deliver it naturally. Stand, smile, and speak into a mirror when delivering it. 7. EXPECT REJECTIONS AND OJBECTIONS. Handle them without getting flustered. "I can understand your concern about (their objection or concern), and because of my (skills, experience with, and so on) that has never been an issue." 8. LOOK FOR OPPORTUNITIES TO ADD TO YOUR SKILLS. Take a class, accept a volunteer assignment, or join a professional association. Learn, grow, and interact with the potential movers and shakers in your industry. Give them a preview of what you will deliver when they hire you. Mary Jeanne Vincent is the author of Acing the Interview tip cards featuring answers to the top 20 "killer" interview questions. Also included are tips for interviewing in the new economy, ideas for responding to illegal and trick questions, and suggestions for avoiding 10 deadly interview mistakes. Go to http://www.2bworkwise.com for free job search articles and to sign up for the free WorkWise e-zine. For information on individual job and career coaching or to find out about other practical, easy-to-use career tools call Mary Jeanne at 831.657.9151.
MORE RESOURCES: Employment opportunities Department of Taxation and Finance Search & Apply Lowe's Careers at USCIS USCIS Careers UNCO News Central Careers | Career Opportunities West Virginia University The Best Jobs in America in 2025 U.S News & World Report Money Jobs- Legacy Energy.gov Jobs, health and inclusion at Davos 2025. Here's what to know World Economic Forum Careers ontarioca.gov Plan your career pathway or job search with comprehensive online resources from Workforce Development Board kawarthaNOW.com Careers | Home USDA.gov The Right Way to Look for a New Job The Atlantic Careers at TWU Texas Woman's University Nearly Half Of Workers Will Consider A Job Change If Ordered Back To The Office, Survey Finds Forbes Even Harvard M.B.A.s Are Struggling to Land Jobs The Wall Street Journal Jobs City of Rochester (.gov) Howard Levitt: Tariffs would lead to devastating job losses — without the usual safety nets Financial Post Careers and Jobs at CRS Catholic Relief Services Careers Catholic University Communications Anatomy of a jobs promise Financial Times Working for ICE U.S. Immigration and Customs Enforcement Newsroom Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them World Economic Forum Jobs and Training at FDA FDA.gov The Future of Jobs Report 2025 World Economic Forum Careers Franchise Tax Board Careers The Ocean Cleanup Careers Fred Hutch News Service Work for the City of St. Louis City of St. Louis Jobs at Liberty University Liberty News Fake Job Postings Are Becoming a Real Problem The Wall Street Journal Careers BASF Career Opportunities UMHB Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care The 15 fastest-growing jobs in the US, according to LinkedIn Business Insider Healthcare Jobs at Novant Health | Novant Health Novant Health Start your career journey with Illinois, a top leader in research, teaching, and public engagement University of Illinois Urbana-Champaign UK employers cut jobs after Budget, official data shows Financial Times Career Opportunities Gilead Sciences Careers West Virginia Department of Education Careers at Union | Human Resources Union College Careers Washington State University Future of Jobs Report 2025: These are the fastest growing and declining jobs World Economic Forum Auberle's $1.5 million YouthBuild grant will change lives through training programs that lead to jobs Pittsburgh Union Progress Nursing jobs VA.gov Home | Veterans Affairs Jobs, inflation, and the Fed: How they're all related Yahoo Finance U.S. Job Growth Ends the Year Strong The New York Times Why elite MBA graduates are struggling to find jobs The Economist Job Search Results UnitedHealth Group Work for Us (U.S. National Park Service) National Park Service UF Health Careers UF Health - University of Florida Health Careers at Prairie View A&M University Prairie View A&M University Working at Siemens Energy: Careers & Job Opportunities Siemens Energy U.S. payrolls grew by 256,000 in December, much more than expected; unemployment rate falls to 4.1% CNBC Physician recruitment agreements: Understanding signing bonuses, relocation expenses, or loan repayment incentives. Medical Economics Reservists (On-Call) FEMA Early Careers | Students & Recent Graduates | BCG Careers Boston Consulting Group State Job Openings CT.gov The Top 40 Jobs for Women Looking to Change Careers at 40+ Parade Magazine KPMG Careers KPMG Work with us | Veterans Affairs Veterans Affairs 33 Jobs That Require Little or No Experience in 2025 Money Crashers Aviation to advertising, top 10 fastest-growing jobs in India 2025 The Indian Express BP axes 4,700 jobs in cost-cutting drive Financial Times Most Americans Feel Good About Their Job Security but Not Their Pay Pew Research Center Join our team FHI 360 Careers Olympic Channel and OBS Olympics Work at the U.S. Department of Energy Energy.gov Students and graduates JPMorgan Chase Bring Resumes To Health Ministry’s Career Expo And Employment Fair Government of Jamaica, Jamaica Information Service Careers at Jacobs Jacobs WORK AT LVMH LVMH |
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