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The Not-So-Effective Cover Letter
Here's a newsflash: Cover letters work, plain and simple. This is why I'm intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, "What's your problem with cover letters?" Here's what I found out. Jobseekers claim all the pertinent information is included in the resume. Translation: "I don't know how to write an effective cover letter so I just scrap it." Hiring managers say cover letters serve no purpose. Translation: "Jobseekers don't know how to write an effective cover letter so I'd just as soon not be bothered." Top 3 Reasons Most Cover Letters Don't Work 1. The one-size-fits-all method. Hiring managers are extremely jealous. Although they are aware you are courting other companies, they want to know that you at least care enough to hide it. Solution: Avoid form letters. Instead, customize each letter with the hiring organization and the position in mind. Here's an example. "With over nine years of HRIS and human resources experience, I have had the opportunity to contribute strong, sustainable improvements within the HR functions, particularly in areas of systems development, implementation, and maintenance. When I read the job description posted on your corporate website, I was immediately drawn to the similarity between your requirements and my experience. In particular, I meet your prerequisite for an HRIS Specialist who has the ability to train end users effectively in a variety of applications and processes. From my enclosed resume, you will note that I approach end-user training with a patient, diligent manner." 2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time. Solution: Focus the letter on how you can benefit the hiring organization. Here's an example. "The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions for the HRIS infrastructure:
3. Taking a "pretty please" approach. No one wants to hire a desperate jobseeker. Solution: The tone of the cover letter must be kept on a professional level. Here's an example. "In addition to technology and problem-solving skills, what I also offer is the ability to create and maintain data tables, structures, files, interface requirements, and data integrity protocols for ongoing administration." Cover Letters Can Win Job Interviews Persuasive, targeted, and commercial-like cover letters fare well. And that is exactly what a cover letter is-a commercial, starring your experience. About The Author Recognized as a career expert, Linda Matias brings a wealth of experience to the career services field. She has been sought out for her knowledge of the employment market, outplacement, job search strategies, interview preparation, and resume writing, quoted a number of times in The Wall Street Journal, New York Newsday, Newsweek, and HR-esource.com. She is President of CareerStrides and the National Resume Writers' Association. Visit her website at http://www.careerstrides.com or email her at linda@careerstrides.com.
MORE RESOURCES: US Department of Labor releases new Job Corps Transparency Report U.S. Department of Labor (.gov) Careers at FEMA FEMA.gov Jobs and careers | Veterans Affairs VA.gov Home | Veterans Affairs What Jobs Can You Get With a Finance Degree? | Careers | U.S. News U.S. News & World Report Careers University of Northern Colorado Navigating Opportunity: Career Information and Mobility in Low-Wage Employment American Enterprise Institute Trying to “Bring Back” Manufacturing Jobs Is a Fool’s Errand Cato Institute Careers | Career Opportunities West Virginia University Careers City of Phoenix (.gov) Careers City of Ontario, California (.gov) Careers at Prairie View A&M University PVAMU Home Employment at WKU Western Kentucky University Employment Opportunities at National Headquarters The Salvation Army USA Careers at J&J Johnson & Johnson Careers Career Paths FEMA.gov Careers | Home USDA (.gov) Careers and Jobs at CRS Catholic Relief Services Employment Opportunities Alabama Department of Public Health (.gov) Careers UC Santa Cruz Work at Fairfield Fairfield University Careers - MDOT Maryland.gov Careers Fred Hutchinson Cancer Center Working for ICE ice.gov So, Why’d You Leave That Job? The New York Times Careers at USCIS USCIS (.gov) Employment Opportunities | Game Commission Commonwealth of Pennsylvania (.gov) Careers Johnson & Johnson Store Hourly Job Areas Target Corporation Careers at TWU Texas Woman's University Work for Us (U.S. National Park Service) National Park Service (.gov) Work at Butler Butler University Jobs and Training at FDA fda.gov Explore Store Careers Target Corporation Domestic/Civil Service careers.state.gov How to change careers at 40 The Telegraph Employment | Department of Corrections Commonwealth of Pennsylvania (.gov) Work With Us National Oceanic and Atmospheric Administration (.gov) Careers at University of Missouri Health Care | University of Missouri Health Care jobs University of Missouri Health Care Careers at Simon & Schuster SimonandSchuster.biz Water Services Careers City of Phoenix (.gov) Career Opportunities Gilead Sciences Jobs City of Rochester (.gov) Career Opportunities UMHB How to Apply FEMA.gov Careers at Willamette Willamette University Full-time jobs for students Johnson & Johnson Careers Careers BASF Jobs at Liberty University Liberty University Careers Washington State University Careers at the IOC Olympics.com Employment Services for PhD Mathematicians American Mathematical Society Early Talent programmes AstraZeneca Healthcare Jobs at Novant Health | Novant Health Novant Health Future of Jobs Report 2025: The jobs of the future – and the skills you need to get them The World Economic Forum Careers and Employment Willamette University NASA Careers: Pathways NASA (.gov) Student internships at J&J Johnson & Johnson Careers Business Wire Careers & Jobs Business Wire Our Hiring Process Target Corporation Careers The Ocean Cleanup The Best Jobs in America in 2025 Money/ US News U.S. adds 228K jobs in March amidst market volatility: How investors should read the numbers Chase Bank Corporate Job Areas - Marketing & Digital Target Corporation KPMG Careers KPMG UF Health Careers UF Health Careers Store Leadership Job Areas Target Corporation Finding Your New Career at the City of Phoenix City of Phoenix (.gov) Ready for your next great job? ADP Careers Careers West Virginia Department of Education Job search KPMG Are you retiring or retired and searching for job? Here’s a guide on finding job after retirement The Economic Times Careers at Union Union College Jobs for Veterans and transitioning military VA Careers (.gov) The Gen X Career Meltdown The New York Times DOE Report Shows Clean Energy Jobs Grew at More Than Twice the Rate of Overall U.S. Employment Department of Energy (.gov) Early Careers | Students & Recent Graduates | BCG Careers Boston Consulting Group Work for the City of St. Louis City of St. Louis, MO (.gov) Current opportunities Turner & Townsend Interview Guide and Tips Target Corporation Job Opportunities Bellevue School District Microsoft mulls more job cuts, this time focused on managers and non-coders, not just low performers, sources say Business Insider Job Seekers Illinois Human Resources Gender pay gap in U.S. has narrowed slightly over 2 decades Pew Research Center RESTORING ACCOUNTABILITY TO POLICY-INFLUENCING POSITIONS WITHIN THE FEDERAL WORKFORCE The White House (.gov) Experienced Professionals | Careers | BCG Boston Consulting Group Explore BCG locations around the world Boston Consulting Group Postdoctoral Research Los Alamos National Laboratory (.gov) |
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